The Venture Capital Industry - An Overview

Venture capital is money provided by professionalsopportunities for existing and new investors. It is not
who invest alongside management in young, rapidlyuncommon to see a successful firm raise six or
growing companies that have the potential toseven funds consecutively over the span of ten to
develop into significant economic contributors.fifteen years. Each fund is managed separately and
Venture capital is an important source of equity forhas its own investors or limited partners and its own
start-up companies.general partner. These funds' investment strategy
Professionally managed venture capital firms generallymay be similar to other funds in the firm. However,
are private partnerships or closely-held corporationsthe firm may have one fund with a specific focus
funded by private and public pension funds,and another with a different focus and yet another
endowment funds, foundations, corporations, wealthywith a broadly diversified portfolio. This depends on
individuals, foreign investors, and the venturethe strategy and focus of the venture firm itself.
capitalists themselves.Corporate Venturing
Venture capitalists generally:One form of investing that was popular in the 1980s
- Finance new and rapidly growing companies;and is again very popular is corporate venturing. This
- Purchase equity securities;is usually called "direct investing" in portfolio
- Assist in the development of new products orcompanies by venture capital programs or subsidiaries
services;of nonfinancial corporations. These investment
- Add value to the company through activevehicles seek to find qualified investment
participation;opportunities that are congruent with the parent
- Take higher risks with the expectation of highercompany's strategic technology or that provide
rewards;synergy or cost savings.
- Have a long-term orientationThese corporate venturing programs may be loosely
When considering an investment, venture capitalistsorganized programs affiliated with existing business
carefully screen the technical and business merits ofdevelopment programs or may be self-contained
the proposed company. Venture capitalists onlyentities with a strategic charter and mission to make
invest in a small percentage of the businesses theyinvestments congruent with the parent's strategic
review and have a long-term perspective. Goingmission. There are some venture firms that specialize
forward, they actively work with the company'sin advising, consulting and managing a corporation's
management by contributing their experience andventuring program.
business savvy gained from helping other companiesThe typical distinction between corporate venturing
with similar growth challenges.and other types of venture investment vehicles is
Venture capitalists mitigate the risk of venturethat corporate venturing is usually performed with
investing by developing a portfolio of youngcorporate strategic objectives in mind while other
companies in a single venture fund. Many times theyventure investment vehicles typically have
will co-invest with other professional venture capitalinvestment return or financial objectives as their
firms. In addition, many venture partnership willprimary goal. This may be a generalization as
manage multiple funds simultaneously. For decades,corporate venture programs are not immune to
venture capitalists have nurtured the growth offinancial considerations, but the distinction can be
America's high technology and entrepreneurialmade.
communities resulting in significant job creation,The other distinction of corporate venture programs
economic growth and international competitiveness.is that they usually invest their parent's capital while
Companies such as Digital Equipment Corporation,other venture investment vehicles invest outside
Apple, Federal Express, Compaq, Sun Microsystems,investors' capital.
Intel, Microsoft and Genentech are famous examplesCommitments and Fund Raising
of companies that received venture capital early inThe process that venture firms go through in seeking
their development.investment commitments from investors is typically
Private Equity Investingcalled "fund raising." This should not be confused with
Venture capital investing has grown from a smallthe actual investment in investee or "portfolio"
investment pool in the 1960s and early 1970s to acompanies by the venture capital firms, which is also
mainstream asset class that is a viable and significantsometimes called "fund raising" in some circles. The
part of the institutional and corporate investmentcommitments of capital are raised from the investors
portfolio. Recently, some investors have beenduring the formation of the fund. A venture firm will
referring to venture investing and buyout investing asset out prospecting for investors with a target fund
"private equity investing." This term can be confusingsize. It will distribute a prospectus to potential
because some in the investment industry use theinvestors and may take from several weeks to
term "private equity" to refer only to buyout fundseveral months to raise the requisite capital. The fund
investing.will seek commitments of capital from institutional
In any case, an institutional investor will allocate 2%investors, endowments, foundations and individuals
to 3% of their institutional portfolio for investment inwho seek to invest part of their portfolio in
alternative assets such as private equity or ventureopportunities with a higher risk factor and
capital as part of their overall asset allocation.commensurate opportunity for higher returns.
Currently, over 50% of investments in ventureBecause of the risk, length of investment and
capital/private equity comes from institutional publicilliquidity involved in venture investing, and because
and private pension funds, with the balance comingthe minimum commitment requirements are so high,
from endowments, foundations, insurance companies,venture capital fund investing is generally out of
banks, individuals and other entities who seek toreach for the average individual. The venture fund will
diversify their portfolio with this investment class.have from a few to almost 100 limited partners
What is a Venture Capitalist?depending on the target size of the fund. Once the
The typical person-on-the-street depiction of afirm has raised enough commitments, it will start
venture capitalist is that of a wealthy financier whomaking investments in portfolio companies.
wants to fund start-up companies. The perception isCapital Calls
that a person who develops a brand newMaking investments in portfolio companies requires
change-the-world invention needs capital; thus, if theythe venture firm to start "calling" its limited partners
can't get capital from a bank or from their owncommitments. The firm will collect or "call" the needed
pockets, they enlist the help of a venture capitalist.investment capital from the limited partner in a series
In truth, venture capital and private equity firms areof tranches commonly known as "capital calls". These
pools of capital, typically organized as a limitedcapital calls from the limited partners to the venture
partnership, that invests in companies that representfund are sometimes called "takedowns" or "paid-in
the opportunity for a high rate of return within fivecapital." Some years ago, the venture firm would
to seven years. The venture capitalist may look at"call" this capital down in three equal installments over
several hundred investment opportunities beforea three year period. More recently, venture firms
investing in only a few selected companies withhave synchronized their funding cycles and call their
favorable investment opportunities. Far from beingcapital on an as-needed basis for investment.
simply passive financiers, venture capitalists fosterIlliquidity
growth in companies through their involvement in theLimited partners make these investments in venture
management, strategic marketing and planning offunds knowing that the investment will be long-term.
their investee companies. They are entrepreneursIt may take several years before the first
first and financiers second.investments starts to return proceeds; in many cases
Even individuals may be venture capitalists. In thethe invested capital may be tied up in an investment
early days of venture capital investment, in the 1950sfor seven to ten years. Limited partners understand
and 1960s, individual investors were the archetypalthat this illiquidity must be factored into their
venture investor. While this type of individualinvestment decision.
investment did not totally disappear, the modernOther Types of Funds
venture firm emerged as the dominant ventureSince venture firms are private firms, there is
investment vehicle. However, in the last few years,typically no way to exit before the partnership totally
individuals have again become a potent andmatures or expires. In recent years, a new form of
increasingly larger part of the early stage start-upventure firm has evolved: so-called "secondary"
venture life cycle. These "angel investors" will mentorpartnerships that specialize in purchasing the portfolios
a company and provide needed capital and expertiseof investee company investments of an existing
to help develop companies. Angel investors mayventure firm. This type of partnership provides some
either be wealthy people with management expertiseliquidity for the original investors. These secondary
or retired business men and women who seek thepartnerships, expecting a large return, invest in what
opportunity for first-hand business development.they consider to be undervalued companies.
Investment FocusAdvisors and Fund of Funds
Venture capitalists may be generalist or specialistEvaluating which funds to invest in is akin to choosing
investors depending on their investment strategy.a good stock manager or mutual fund, except the
Venture capitalists can be generalists, investing indecision to invest is a long-term commitment. This
various industry sectors, or various geographicinvestment decision takes considerable investment
locations, or various stages of a company's life.knowledge and time on the part of the limited
Alternatively, they may be specialists in one or twopartner investor. The larger institutions have
industry sectors, or may seek to invest in only ainvestments in excess of 100 different venture
localized geographic area.capital and buyout funds and continually invest in new
Not all venture capitalists invest in "start-ups." Whilefunds as they are formed.
venture firms will invest in companies that are in theirSome limited partner investors may have neither the
initial start-up modes, venture capitalists will alsoresources nor the expertise to manage and invest in
invest in companies at various stages of the businessmany funds and thus, may seek to delegate this
life cycle. A venture capitalist may invest beforedecision to an investment advisor or so-called
there is a real product or company organized (so"gatekeeper". This advisor will pool the assets of its
called "seed investing"), or may provide capital tovarious clients and invest these proceeds as a limited
start up a company in its first or second stages ofpartner into a venture or buyout fund currently
development known as "early stage investing." Also,raising capital. Alternatively, an investor may invest in
the venture capitalist may provide needed financinga "fund of funds," which is a partnership organized to
to help a company grow beyond a critical mass toinvest in other partnerships, thus providing the limited
become more successful ("expansion stagepartner investor with added diversification and the
financing").ability to invest smaller amounts into a variety of
The venture capitalist may invest in a companyfunds.
throughout the company's life cycle and thereforeDisbursements
some funds focus on later stage investing byThe investment by venture funds into investee
providing financing to help the company grow to aportfolio companies is called "disbursements". A
critical mass to attract public financing through acompany will receive capital in one or more rounds of
stock offering. Alternatively, the venture capitalistfinancing. A venture firm may make these
may help the company attract a merger ordisbursements by itself or in many cases will
acquisition with another company by providing liquidityco-invest in a company with other venture firms
and exit for the company's founders.("co-investment" or "syndication"). This syndication
At the other end of the spectrum, some ventureprovides more capital resources for the investee
funds specialize in the acquisition, turnaround orcompany. Firms co-invest because the company
recapitalization of public and private companies thatinvestment is congruent with the investment
represent favorable investment opportunities.strategies of various venture firms and each firm will
There are venture funds that will be broadlybring some competitive advantage to the investment.
diversified and will invest in companies in variousThe venture firm will provide capital and management
industry sectors as diverse as semiconductors,expertise and will usually also take a seat on the
software, retailing and restaurants and others thatboard of the company to ensure that the investment
may be specialists in only one technology.has the best chance of being successful. A portfolio
While high technology investment makes up most ofcompany may receive one round, or in many cases,
the venture investing in the U.S., and the ventureseveral rounds of venture financing in its life as
industry gets a lot of attention for its highneeded. A venture firm may not invest all of its
technology investments, venture capitalists alsocommitted capital, but will reserve some capital for
invest in companies such as construction, industriallater investment in some of its successful companies
products, business services, etc. There are severalwith additional capital needs.
firms that have specialized in retail companyExits
investment and others that have a focus in investingDepending on the investment focus and strategy of
only in "socially responsible" start-up endeavors.the venture firm, it will seek to exit the investment in
Venture firms come in various sizes from small seedthe portfolio company within three to five years of
specialist firms of only a few million dollars underthe initial investment. While the initial public offering
management to firms with over a billion dollars inmay be the most glamourous and heralded type of
invested capital around the world. The commonexit for the venture capitalist and owners of the
denominator in all of these types of venture investingcompany, most successful exits of venture
is that the venture capitalist is not a passive investor,investments occur through a merger or acquisition of
but has an active and vested interest in guiding,the company by either the original founders or
leading and growing the companies they haveanother company. Again, the expertise of the
invested in. They seek to add value through theirventure firm in successfully exiting its investment will
experience in investing in tens and hundreds ofdictate the success of the exit for themselves and
companies.the owner of the company.
Some venture firms are successful by creatingIPO
synergies between the various companies they haveThe initial public offering is the most glamourous and
invested in; for example one company that has avisible type of exit for a venture investment. In
great software product, but does not have adequaterecent years technology IPOs have been in the
distribution technology may be paired with anotherlimelight during the IPO boom of the last six years. At
company or its management in the venture portfoliopublic offering, the venture firm is considered an
that has better distribution technology.insider and will receive stock in the company, but the
Length of Investmentfirm is regulated and restricted in how that stock can
Venture capitalists will help companies grow, but theybe sold or liquidated for several years. Once this
eventually seek to exit the investment in three tostock is freely tradable, usually after about two
seven years. An early stage investment make takeyears, the venture fund will distribute this stock or
seven to ten years to mature, while a later stagecash to its limited partner investor who may then
investment many only take a few years, so themanage the public stock as a regular stock holding or
appetite for the investment life cycle must bemay liquidate it upon receipt. Over the last
congruent with the limited partnerships' appetite fortwenty-five years, almost 3000 companies financed
liquidity. The venture investment is neither a shortby venture funds have gone public.
term nor a liquid investment, but an investment thatMergers and Acquisitions
must be made with careful diligence and expertise.Mergers and acquisitions represent the most common
Types of Firmstype of successful exit for venture investments. In
There are several types of venture capital firms, butthe case of a merger or acquisition, the venture firm
most mainstream firms invest their capital throughwill receive stock or cash from the acquiring company
funds organized as limited partnerships in which theand the venture investor will distribute the proceeds
venture capital firm serves as the general partner.from the sale to its limited partners.
The most common type of venture firm is anValuations
independent venture firm that has no affiliations withLike a mutual fund, each venture fund has a net
any other financial institution. These are called "privateasset value, or the value of an investor's holdings in
independent firms". Venture firms may also bethat fund at any given time. However, unlike a mutual
affiliates or subsidiaries of a commercial bank,fund, this value is not determined through a public
investment bank or insurance company and makemarket transaction, but through a valuation of the
investments on behalf of outside investors or theunderlying portfolio. Remember, the investment is
parent firm's clients. Still other firms may beilliquid and at any point, the partnership may have
subsidiaries of non-financial, industrial corporationsboth private companies and the stock of public
making investments on behalf of the parent itself.companies in its portfolio. These public stocks are
These latter firms are typically called "directusually subject to restrictions for a holding period and
investors" or "corporate venture investors."are thus subject to a liquidity discount in the portfolio
Other organizations may include government affiliatedvaluation.
investment programs that help start up companiesEach company is valued at an agreed-upon value
either through state, local or federal programs. Onebetween the venture firms when invested in by the
common vehicle is the Small Business Investmentventure fund or funds. In subsequent quarters, the
Company or SBIC program administered by the Smallventure investor will usually keep this valuation intact
Business Administration, in which a venture capitaluntil a material event occurs to change the value.
firm may augment its own funds with federal fundsVenture investors try to conservatively value their
and leverage its investment in qualified investeeinvestments using guidelines or standard industry
companies.practices and by terms outlined in the prospectus of
While the predominant form of organization is thethe fund. The venture investor is usually conservative
limited partnership, in recent years the tax code hasin the valuation of companies, but it is common to
allowed the formation of either Limited Liabilityfind that early stage funds may have an even more
Partnerships, ("LLPs"), or Limited Liability Companiesconservative valuation of their companies due to the
("LLCs"), as alternative forms of organization.long lives of their investments when compared to
However, the limited partnership is still theother funds with shorter investment cycles.
predominant organizational form. The advantages andManagement Fees
disadvantages of each has to do with liability,As an investment manager, the general partner will
taxation issues and management responsibility.typically charge a management fee to cover the
The venture capital firm will organize its partnershipcosts of managing the committed capital. The
as a pooled fund; that is, a fund made up of themanagement fee will usually be paid quarterly for the
general partner and the investors or limited partners.life of the fund or it may be tapered or curtailed in
These funds are typically organized as fixed lifethe later stages of a fund's life. This is most often
partnerships, usually having a life of ten years. Eachnegotiated with investors upon formation of the fund
fund is capitalized by commitments of capital fromin the terms and conditions of the investment.
the limited partners. Once the partnership hasCarried Interest
reached its target size, the partnership is closed to"Carried interest" is the term used to denote the
further investment from new investors or evenprofit split of proceeds to the general partner. This is
existing investors so the fund has a fixed capital poolthe general partners' fee for carrying the
from which to make its investments.management responsibility plus all the liability and for
Like a mutual fund company, a venture capital firmproviding the needed expertise to successfully
may have more than one fund in existence. Amanage the investment. There are as many
venture firm may raise another fund a few yearsvariations of this profit split both in the size and how
after closing the first fund in order to continue toit is calculated and accrued as there are firms.
invest in companies and to provide more