20 Things Investors Mean When They Say "We're Investing in Your Team"

"Investors are investing in you, the team"engaged through the ups and downs of startup life
That's what companies who seek venture funding8. Lead without squashing the strengths and
are advised, as they were once again, many times,enthusiasm of individual members of the company
at a boot camp for startups where I was a mentor9. Adapt well, as a team, as conditions change -
recently.because they will
"We're investing in the team" is easy to say.10. Admit when you, as a leader or leadership team,
It's not always easy to understand.need help
That's especially the case if you haven't had a lot of11. Listen and learn from customers, advisors,
team experiences, and more specifically, if youemployees, and other members of your team
haven't had a lot of business team experiences and12. Make good decisions
roles.13. Lead effective implementation of decisions
To really understand "We're investing in the team,"14. Grow and change, as individuals and as a
you have to understand teamwork in a visceralleadership team, as the need for your leadership
sense.evolves
And sometimes, frankly, it helps to have been on,15. Let go of the reins, as appropriate, and delegate
and to have led very successful and less successfulwell
teams, as well.16. Show courage without foolishness
"We're investing in the team" is far easier to grasp if17. Get over, around and through the barriers that
you understand the risks, opportunities and tools ofare presented to you without, in the process, causing
teamwork and leadership.other problems downstream
And often some of the best learning occurs when18. Be an alchemist, sometimes making progress in
you've had excellent but also less praiseworthylieu of funding, sometimes stretching cash, and
experiences on, and at the helm of a team. You learnalways turning the resources you have into more and
a lot, like it or not, from having to scramble to createbetter results than one initially might expect
success from impending failure.19. See the path to success, and keep seeing it, and
Fundamentally, what "We're investing in the team"keep leading your team to it as it changes occur,
means is that investors - whoever they are - areobstacles emerge, and distractions happen
looking to see if you and your leadership team can:20. Handle success well
There are other things that investors are looking for,
1. Turn a great idea into a company and then atoo, when they say they're "investing in the team."
growing flow of profitsYou can rest assured, however, that if you do the
2. Work well together20 things on this list well, and if you do them better
3. Turn your strengths as a team into something farthan your competitors, you're well on your way to
greater than your strengths, as a group of separatesuccess, however your company is funded, whoever
individualsis at the helm.
4. Connect well with your prospects and convertThink about what would give you confidence that a
them into customersstartup company and leadership team were likely to
5. Organize people and resources to meet thesucceed, if you were an investor, trying to guess
opportunities and challenges you face, some of whichwhich company was most likely to succeed from
you know, and many of which you don't...yetamong the many on which you could place your bets,
6. Attract a great teamand your money.
7. Engage the team in your vision and keep them