| Joint venture marketing is not a new concept, but it | | | | your products. |
| is one that many small business owners fail to tap | | | | However, if you turn to JV marketing for your |
| into effectively. JV marketing partners are an easy | | | | advertising needs, your primary job will be to find |
| way to build your business through brand recognition | | | | partners that have businesses closely associated with |
| and relationships with your partner's current | | | | your own. Once you work out an agreement with |
| customers that can much more readily become your | | | | those companies, your marketing efforts are already |
| customers as well. | | | | in full gear. It is helpful to learn a few advertising |
| While the idea of approaching a potential JV | | | | basics, but the biggest share of your work is already |
| marketing partner might seem somewhat intimidating, | | | | done for you. |
| the benefits of the relationship far outweigh the | | | | More Credibility |
| possible discomfort at the beginning. Consider these | | | | When you are a new business just starting out in |
| benefits JV marketing can offer your business. | | | | your industry, it can be hard to convince customers |
| Cheaper Advertising | | | | they can trust your quality and reliability. If you link |
| When you enlist the assistance of a joint venture | | | | your name with a popular company in a related field, |
| partner, you do not need to pay to link their popular, | | | | you can often reap the residual benefits of your |
| established business with yours. In many cases, JV | | | | partner's reputation to build your own customer base |
| partners agree to work with new or lesser-known | | | | more effectively. After all, a customer who likes |
| businesses for a commission on their sales. While the | | | | Company ABC is more likely to try out your products |
| percentage might be rather high at first, the | | | | or services if Company ABC recommends you, right? |
| increased profits can more than make up for the | | | | This is the core of JV marketing, and why every |
| initial payments. The cost is also more affordable | | | | new business should undertake at least one good JV |
| because you pay your partner after the money | | | | partnership to help build a solid customer base. |
| comes in, rather than trying to cough up a large | | | | While joint venture marketing isn't the only type of |
| amount at the beginning to place an ad that will get | | | | advertising you should rely on when building your |
| your business name known. | | | | business, it is definitely one of the most valuable. By |
| Less Time | | | | choosing an established company to work as your JV |
| Let's face it; advertising is an involved science that | | | | partner, you immediately link your business name |
| many go to school for years to learn. If you can't | | | | with reliability, quality and customer satisfaction. With |
| afford to hire a professional advertiser to market | | | | minimal up front costs and quicker results than other |
| your company, you may need to dedicate plenty of | | | | traditional advertising methods, joint venture |
| time and effort to learn the finer points of reaching | | | | marketing is definitely an effective way to build your |
| prospective customers and inspiring them to buy | | | | business and boost your sales. |