| Overlooking and failing to create a simple plan and | | | | partner. |
| focused strategy can wipe you out and can threaten | | | | Keep in mind there's a big difference between |
| your business if you're thinking about selling your | | | | affiliates and JV partners. Some people may interpret |
| products and services through affiliates. All too often, | | | | those as the same, but the fact is that they are two |
| people who sign up a lot of affiliates have their | | | | different terms that have far different meaning to |
| affiliates actually do unnecessary spamming, | | | | people who are joint venture experts. |
| inappropriate communication and just overall poor | | | | So what needs to happen? Most importantly, you |
| execution of the affiliate program. | | | | must be thorough and accurate, collecting a lot of |
| Listed below are how, where, why and what you | | | | correct information on potential affiliate partners |
| should know about making money using affiliates. | | | | before you even begin talking to them. Doing so will |
| So how do you do it? First off, you need to | | | | put you way ahead of many people and in the end, |
| document a plan that's based on preliminary research | | | | will help you earn more money. |
| and have a formal strategy that outlines exactly | | | | The benefits are many. By having more accurate and |
| what you're going to do in your campaign to set up | | | | up-to-date information, you are going to identify |
| affiliates. | | | | what a potential JV partner can do for you and what |
| Where do you do this? To begin with, your initial | | | | you can do for them. Also, you're going to have |
| research should take place on your computer. After | | | | better congruency between you and a prospective |
| you have compiled information on potential affiliates - | | | | JV partner. |
| who they are, where they're located, perhaps what | | | | Having congruency means having the right tactics |
| their Web site addresses are - you can then send | | | | tied in with the correct strategies and sequencing |
| them an e-mail and ask them if you can speak with | | | | that blend in with perfectly timed intervals so that |
| them on the phone about an affiliate partnership. | | | | when you launch things correctly your JV partner is |
| Taking the time to do the research on the front end | | | | working in tandem with you and there is congruency |
| will save you a lot of headaches later on. | | | | between strategy and tactics. |
| Why should this be done? When it's done correctly, | | | | By doing this, you will come across clearly and |
| you'll have a much more favorable impression on your | | | | concisely, and by providing relevant information, your |
| future JV partners. Not only will your impression be | | | | position will be much more attractive to an affiliate |
| better, but they'll know that by virtue of you doing | | | | partner. |
| your homework, having accurate and timely | | | | In the end, you will eliminate a lot of headaches, and |
| information that relates to who they are, what they | | | | you'll make a lot more money because you're |
| sell, perhaps who their partners currently are, you are | | | | focused on quality affiliates who have a genuine |
| going to have a much better chance of galvanizing a | | | | interest in selling your products. |
| better relationship with a potential, long-term JV | | | | |