| An Amazon Bestseller Campaign needs to be planned | | | | them with details of what being involved in a |
| and executed with military-like precision. Some | | | | bestseller campaign will do for them. They already |
| campaigns can involve in excess of a hundred | | | | know. And actually, they're wise enough to also |
| different Joint Venture partners. This can add | | | | know that if they decide to participate in your |
| significant impact, to your campaign but, the more | | | | campaign then you are the one who is likely to gain |
| Joint Venture partners you have the wider the scope | | | | the most benefit by having someone of their calibre |
| for things to go wrong. | | | | involved in your campaign. So you need to ensure |
| So here are some key questions to consider when | | | | that you create a win-win offer. |
| deciding on who to approach regarding becoming a | | | | 3. Do you have too many Joint Venture partners? |
| Joint Venture partner for your Amazon Bestseller | | | | You know the saying sometimes "less is more". |
| Campaign. | | | | Some book marketing campaigns involve over 100 |
| 1. Are your potential Joint Venture partners already | | | | different partners. However, 60-70 is good target to |
| over-committed? | | | | strive for. With every additional partner that you add |
| Naturally, you want to attract high-profile individuals | | | | to your list there is extra work involved in |
| to your campaign. The challenge with this is that | | | | communicating with your partners and including them |
| these individuals are usually inundated with requests | | | | on your website. There's no point in over-extending |
| plus they have their own schedule of events and | | | | yourself. And don't necessarily be dazzled by |
| launches. This means that in order to entice them to | | | | someone who has a large mailing list. There are many |
| support your book marketing campaign you need to | | | | examples of individuals with relatively small, yet highly |
| have a really good relationship with them and or very | | | | responsive lists as compared to individuals with very |
| lucrative benefits for them to become involved. | | | | large, yet unresponsive lists. |
| Remember these individuals will often be | | | | The success of your Amazon Bestseller Campaign |
| well-established and in a position to pick and choose | | | | depends a great deal on the willingness of your |
| the avenues through to expand their market-reach. | | | | partners to play out full and actively participate in the |
| 2. Do you have the right approach for your potential | | | | campaign at the critical times. Get this right and |
| Joint Venture partners? | | | | you're well on your way to not only creating a |
| If you're approaching someone who has been | | | | bestselling book but also to paving the way for |
| involved in numerous Amazon Bestseller Campaigns | | | | future lucrative Join Ventures. |
| and is themselves a best-selling author don't bore | | | | |