Angel Investors: Who They Are & When Are They Appropriate

Angel investors are individuals who invest in emergingventure capitalists. They want to see proprietary
business ventures. Angels typically provide bothintellectual property, a large market size,
capital and know-how to companies who are in eithermanagement team members with expertise and
their start-up or expansion phases. To reflect theexperience and a current valuation that allows for a
increased risk of investing in such firms, angels seek agood return on investment.
higher rate of return versus traditional public stockIn identifying and attracting an angel investor,
investments.companies should seek angel groups that are located
Angel investors fulfill the financing need that existsin their region. For instance, the Tech Coast Angels
between capital provided by friends and family andhave funded over 85 Southern California-based
capital provided by venture capitalists. Individual angelcompanies since 1997. When seeking individual angel
investors often write checks from $25,000 toinvestors, it is critical to network in order to create a
$100,000. Recently, angel investing has become morepersonal connection between yourself and the angel.
organized, and angel groups often invest fromAlso, ideally the individual has experience within your
$250,000 to $500,000 at a time to deservingspecific field so he/she can provide industry contacts
ventures.and operational expertise in addition to capital.
Angel investors often have similar financing criteria as