Attract more Venture Capital by Avoiding Angel Round Conflict

A venture capitalist reveals what you need to knowHere's one option to consider when trying to value
your company for a seed-round investment. Avoid it
Founder of Capital Now and author of Capital Nowaltogether; after all, it doesn't make sense and can
Completeonly present a potential liability down the road.
Free Trial copy available atInstead of offering equity, offer debt that can be
The use of friends, business associates and Angelsconverted into equity at some point in the future.
as sources of financing often appears attractive as aThis is a much more secure financial instrument,
relatively uncomplicated, readily available capitalwhich will provide a lien on the assets to the Angels if
source. For startups, they are often the only form ofthe business does not progress. The lien would be
capital available. Yet, care must be taken to ensurereleased upon a debt-to-equity conversion that could
that this early round of capital does not interferetake place at the first round of a venture capital
with long-term financing. Angel financing is typically ainvestment. The conversion price can based on the
one-time source, in which the investors havepre-money value paid by a VC, adjusted with a
unrealistic return expectations. Typically, thesediscount based on how much time passes until
sources are not professional investors with diversifiedconversion.
and balanced portfolios. They can hardly be blamedFor example, let's assume that an Angel investor
for nervousness over the inevitable ups and downsgroup provides a convertible loan in the amount of
of the your company's development cycle; however,$1,000,000, and one year later a VC buys 2,000,000
as friends or previously successful entrepreneursshares of stock at $1 per share. The Angels could
themselves, you can be sure that they will makethen have the option to convert the $1,000,000 loan
their advice and concerns well known to theinto shares at a price discounted from the $1 price
company.that the VC paid. Assuming further that the discount
Part of the problem some of you encounter is thatis 20%, the Angels would then convert this loan into
you tend to over-value the company for the Angel1,250,000 shares of stock at 80 cents per share.
round. Then you are placed in the uncomfortableThis strategy avoids the problem of applying an
position of explaining to people who often do notimproper valuation too early in the life of the
understand venture capital that they have to takecompany. Using debt instead of equity for Angels will
what they would consider to be a valuation "haircut."provide an equitable solution for all investors and help
We've encountered entrepreneurs that say, "We'veyou avoid a major headache. The Angel is protected,
just raised a $10 million pre-money valuation, and nowassuming that a future investment takes place,
we're going to go out and get a $15 million valuation."because they see an increase in the value of their
Then we learn they only raised $500,000 at the $10investment. The venture capitalist is pleased because
million pre-money valuation. That's not a solid basis forthe Angel did not buy stock at an abnormally low
a $10 million pre-money valuation. Yet there are someprice relative to the valuation the VC is applying. And
of you who mistakenly believe it is a solid valuationyou are content because you have your money and
and potentially put the company in jeopardy to fail inyour investors are happy.
the next financial round.Copyright ©2004 by CTC Publishing, All Rights
Angel Round StrategyReserved.