| Today Augme Technologies Incorporated, ticker | | | | decisions in an effort to more specifically target |
| AUGT announced that Philip Rapp would be joining | | | | consumers. This patent allows a web page owner to |
| the smart marketing company as Chief Operating | | | | gather information about the user's device, browser |
| Officer. Mr. Rapp had served as Chief Operating | | | | and other information from the content of the web |
| Officer for Nextlife, from July 2009, until now. "We | | | | page containing the patented technology. |
| are delighted that Phil Rapp has agreed to join | | | | CEO Paul Arena noted in the companies official press |
| Augme as the Company's chief operating officer," | | | | release, "this issuance provides further validation of |
| "Phil has built highly sophisticated technology | | | | our Company's core technology and increases our |
| platforms that are scalable, and we believe he is | | | | patent claims in key new areas for our business |
| capable of managing the processes that Augme will | | | | operations and enforcement strategy," |
| require to handle the revenue growth that we | | | | Advertisement as a whole is entering a new era of |
| anticipate as our mobile marketing solutions are | | | | strategy. Gone are the days where random pop-ups |
| adopted by a growing number of national and regional | | | | and flashing banners gain clicks. Marketers need |
| brand-name companies." Stated CEO Paul Arena | | | | accurate and relevant information about their |
| The summer has been busy for Augme | | | | potential demographic. For example, if I log on to my |
| Technologies, on Monday, the confirmation of US | | | | Facebook page, an advertisement for Blackberry, and |
| Patent #7,783,72 entitled, " Method and Code Module | | | | an advertisement to win an Xbox 360 are present on |
| for Adding Function to a Webpage." was announced | | | | my profile, how does they know that I own a |
| This patent was filed in August of 2007 and | | | | blackberry and an xbox 360? Because Facebook |
| encompasses the ownership of a software device | | | | understands what I like through my profile |
| used for gathering the information of internet users. | | | | preferences stored on their webserver. This is what |
| AUGT provides marketing platforms that provide | | | | Augme Technologies is after; content that will |
| useful data about users to better serve marketing | | | | provide a glimpse into the likings of consumers. |