| Australian Venture Capital 7 Secrets Your Business | | | | the death or departure of key team players, |
| Broker Forgot to Tell You | | | | managers or partners. Put together a succession plan |
| If you are an Australian business owner with | | | | to show investors that you know what to do if any |
| expansion plans and need to raise some venture | | | | of these situations poses themselves on you and |
| capital for your company, there are a few specific | | | | your business. |
| things you need to be aware of. | | | | 4. An Accountant, Financial Controller and |
| For a start, today's switched on venture capital | | | | Bookkeeper: It is absolutely vital that you have the |
| investor wants to make certain they are placing their | | | | right financial systems in place before you have a |
| hard-earned funds into a winning proposition. | | | | right to ask anyone to invest in your business. They |
| So you need to stop and ask yourself; "How | | | | will want to see the numbers. They will want to see |
| attractive is my business to a potential investor? And | | | | your systems. The numbers and the systems can |
| what can I do to make it as attractive as possible?" | | | | help investors see patterns in your cash flow and |
| Here Are 7 Things Every venture Capital Investor | | | | know exactly what they are getting into. |
| Wants to See in A Business - | | | | 5. Internet Marketing Strategy: Only a fool would |
| 1. A Valid Business Plan: If you do not have a valid | | | | ignore the staggering implications the Internet has on |
| business plan a potential investor will just walk away. | | | | a business. If you are just 'hoping the net will go |
| Having a good business plan is vital to getting the | | | | away' you need to wake up and take action now |
| investment you need for your business. You should | | | | before it's too late. The Internet is your gateway to |
| have a professional business plan completed that is | | | | the entire world. Why keep your business in just one |
| easy to read with charts and figures. You can easily | | | | area when you can market your products and |
| hire someone who specializes in writing business plans | | | | services to the world? |
| to help you put one together. But you need to have | | | | 6. Systems: Investors look for business owners that |
| a thorough and complete understanding of it and it | | | | understand the fact that they need systems to run |
| needs to reflect reality. | | | | their business and people to run their systems. Your |
| 2. A Marketing Strategy: No matter how great your | | | | business plan should clearly demonstrate that you |
| idea is, no matter how awesome your products and | | | | understand this. |
| services are, without marketing you'll end up with no | | | | 7. Accountability: Investors want to know that you |
| money. If no one knows your products and services | | | | will be held accountable to someone for reaching |
| are available, how are you going to get any sales? | | | | sales targets and key objectives. One good idea is to |
| You need to create a marketing plan and strategy to | | | | hire a business coach that will use graphical weekly |
| get to your target market to make the most out of | | | | and monthly reports to measure and track every |
| your marketing efforts. Getting to your target | | | | aspect of your business. |
| market can help you create sales and keep them | | | | These seven things are by no means exhaustive but |
| coming. | | | | trust me, without them you'll have little to no chance |
| 3. A Succession Plan: What will happen if you lose a | | | | of attracting the venture capital investment you |
| key business partner? Before they'll invest a cent in | | | | seek. Simply follow the above seven steps to |
| your dreams astute venture capital investors will | | | | success in getting interest from an investor. |
| want to see a contingency plan in place to cope with | | | | |