| Private practice professionals typically conduct a very | | | | Practice provides unique and creative services |
| personal, intimate service that address the biggest, | | | | unavailable anywhere else |
| most important human needs, goals, and challenges | | | | - The Six Figure Practice typically emphasizes quality |
| imaginable. In any other industry the ability to solve | | | | service and benefits - The Million Dollar Practice |
| such hugely critical problems would attract venture | | | | emphasizes life-changing results |
| capital investment and make the providers of such | | | | - The Six Figure Practice is typically composed of one |
| expertise very wealthy. | | | | practitioner and a few staff - The Million Dollar |
| Yet, why are so many practitioners struggling to get | | | | Practice is a collaboration of motivated partners |
| clients and make a living? They are motivated by | | | | providing complementary talents and contributions |
| ideals, not profits. They shy away from calling | | | | - The Six Figure Practice seeks to make a |
| attention to themselves, preferring to be of service | | | | comfortable living - The Million Dollar Practice seeks to |
| to their clients. They resist marketing and are | | | | make a social impact |
| uncomfortable asking for money. They undervalue | | | | M.I.S.S.I.O.N. of the Million Dollar Practice |
| their services, and therefore, their services are | | | | Here are some key elements I observe that |
| undervalued. | | | | contribute to the success of the Million Dollar Practice, |
| Is a Million Dollar Practice Possible? | | | | using the acronym "MISSION:" |
| Our social problems of divorce, unemployment, | | | | M- Message that resonates and gives people hope |
| domestic violence, juvenile delinquency, stress, | | | | for solutions to their biggest goals, problems, and |
| disease, depression, anxiety, are getting worse, not | | | | fears. |
| better. Private practice professionals devote their | | | | I- Integrity of leaders, staff, promises, builds trust. |
| lives to addressing these problems and it doesn't | | | | They appear to walk their talk and as a result no-one |
| serve themselves or society if they devalue their | | | | seems to begrudge their financial success. |
| contributions. | | | | S- Systems for efficient marketing, enrollment, |
| Just as inventive, entrepreneurial engineers and | | | | product development, service delivery. |
| scientists create wealth by solving problems and | | | | S- Sales are a priority, and time, effort, and staff are |
| advancing technology; private practice professionals | | | | committed to following up with prospects. They are |
| can be just as inventive and entrepreneurial and build | | | | not shy about charging for their services! |
| a successful and lucrative business that makes a | | | | I- Inspiration motivates participants into action |
| significant difference addressing the social problems | | | | towards their desired results. They realize that their |
| within their field of expertise. | | | | success depends upon the success of their clients. |
| There are numerous examples of helping | | | | O- Organization leverages relationships with media, |
| professionals that have leveraged their expertise to | | | | staff, vendors, partners and participants for efficient |
| build Multi-Million Dollar Practices, including Anthony | | | | and effective functioning, marketing and growth. The |
| Robbins (Neuro-Linguistic Programming), Jack Canfield | | | | synergy of all the pieces working together creates a |
| (personal/professional development), John Gray | | | | well-oiled machine that gets results for all involved. |
| (relationships), Deepak Chopra (mind/body/spirit), and | | | | N- Need addresses significant goal or challenge |
| many others. While most practitioners might not | | | | experienced by a large percentage of the population. |
| believe such success is possible for them, we have | | | | They are a pioneer and leader in meeting this need. |
| much to learn from how these and other Million Dollar | | | | Seven Steps for Building Your Million Dollar Practice |
| Practices were developed that can be applied by | | | | 1. Identify a significant problem or need you can |
| most private practice professionals. | | | | address effectively |
| The Six Figure vs.The Million Dollar Practice | | | | 2. Develop your own branded approach to addressing |
| Many private practice professionals aspire to build a | | | | this need |
| "six-figure practice" as the pinnacle of professional | | | | 3. Publish related articles, books, programs, and |
| and financial success. Over the past 25 years I've | | | | products |
| helped thousands of private practice professionals | | | | 4. Bring in associates, support staff, mentors- don't |
| build successful practices using creative business | | | | do this alone! |
| models, and some have moved on to build six and | | | | 5. Market your products and services by speaking, |
| seven figure businesses. | | | | writing, and networking |
| I've learned a lot about what works and what | | | | 6. Create systems and build your organization to |
| doesn't to get clients and build and market a | | | | become a well-oiled machine |
| successful private practice, and I'm fascinated by the | | | | 7. Dream big, play large, attempt to make the |
| idea that we don't have to settle for a "six figure | | | | biggest social impact possible |
| practice;" we can make the world a better place and | | | | As a private practice professional you have priceless |
| achieve significant financial success at the same time. | | | | expertise that can solve significant human problems, |
| Comparing the Six Figure Practice and Million Dollar | | | | enhance quality of life, and make the world a better |
| Practice | | | | place for all of us. You deserve professional and |
| - The Six Figure Practice typically exchanges time for | | | | financial success. Your audience needs you and is |
| dollars - The Million Dollar Practice has multiple revenue | | | | waiting for you to show up. My wish for you is that |
| streams | | | | you will find a way to leverage your calling and gifts |
| - The Six Figure Practice typically provides a standard | | | | to meet their needs and build a Million Dollar Practice |
| service commonly found elsewhere - The Million Dollar | | | | doing so. |