Building Connections - 5 Reasons to Send a Card to a Potential Client Or Joint Venture Partner

Is there someone you'd like to connect with whoDay (September 29). Or if they're an outdoorsman,
could become a perfect client for you, or a greatsend a card on National Hunting and Fishing Day
joint venture partner? Building your business is all(September 25).
about building relationships. Try sending them anJust a Note: How about just sending a nice note?
old-fashioned card through the mail.Find a motivational or inspirational card to send--no
It's always nice to get an unexpected card in the mailoccasion or reason needed.
and people tend to save them much longer thanCompliment: Did the person launch a new website,
email or voice mail so skip the digital options one timeintroduce a great product (that you've purchased), or
and grab a pack of real cards from your local storedo something else you can send a compliment for. Be
or get your own Send Out Cards account. Mostsmart about this one and don't approach it like a
websites include a mailing address in the footer ofstalker -- you might not win them over by telling
their pages or on their contact page where you canthem how great they looked in that Facebook photo
find their mailing information.of them in a bikini while swimming on vacation in
Here are 5 great reasons to send a card to someoneHawaii. But a sincere note about what a great job
you want to connect with. These work best if thethey did on their newest product could be received
person you're trying to get to know better and buildwell.
a relationship with is already aware you exist. ThinkCongratulation: Has the person recently won an
of it as one tactic in your overall connection strategy.award, been profiled on a big-time website, or
Holiday: Send a holiday card. Pick a unique holiday orotherwise honored? Send a congratulations card. It's
one that somehow connects to the person. Fornice when someone recognizes an achievement,
example, if you're connecting with someone whoespecially if it was something the person worked
loves coffee, send them a card on National Coffeehard to accomplish.