| > | | | | displaying feeds). |
| | | | Resources for finding RSS feeds for syndication: |
| Highly targeted, focused sites that are related to | | | | RSS Network - |
| specific market segments are highly advantageous | | | | RSS Locator - |
| and can often be created using existing web content. | | | | LINK DIRECTORY |
| The key is to provide value. | | | | While this takes a little more time, compiling a |
| Think of the time spent surfing the web gathering | | | | collection of niche websites on related topics can |
| resources and information. By creating a topic-centric | | | | significantly enhance the value of a portal. |
| resource compiling information, webmasters are | | | | Topic-specific directories and search engines can |
| providing a service or value. In many cases that value | | | | achieve high search engine rankings with the larger |
| is simply the compilation of topic-specific information | | | | engines like Google and MSN, and can easily be |
| in a single resource. The compilation of this | | | | optimized for a collection of search terms. The |
| information in itself is the value. | | | | process can even be automated if you have |
| These highly focused content sites can be great | | | | programming experience. |
| supplemental portals that are invaluable as a | | | | Sample Link Directory - |
| marketing tool for niche products. Niche portals help | | | | TOPIC SPECIFIFC FORUM |
| define expertise in a specific market segment, not to | | | | The most successful forums are those that are |
| mention the added benefit of providing valuable | | | | highly focused and niche-oriented. Establishing a |
| topic-specific links. The topic-centric portals also tend | | | | community of individuals with common interests will |
| to achieve high search placement and will often | | | | result in return visitors. Managing a forum is not |
| provide advertisers high quality exposure, allowing | | | | overly complex and there are free forum scripts |
| webmasters the opportunity to capitalize on their | | | | available that will provide the forum structure. Many |
| efforts. | | | | of the forums have scripts available that will allow for |
| What to put in topical portal? | | | | search engines to spider the contents and forum |
| ARTICLES | | | | posts. As the content flourishes, the site will increase |
| Many article writers allow webmasters to republish | | | | in value. |
| their articles. | | | | Free Forum Scripts: |
| Search the large article directories for quality | | | | More on topic-specific portals or information radars |
| topic-specific articles using keyword searches. The | | | | can be found in Robin Good's book 'Newsmastering'. |
| articles contained in these directories often allow | | | | A site that is focused on a relatively narrow range of |
| publishers to freely reproduce the article's contents | | | | goods and services will find that there is less |
| as long as the hyperlinks in the article and article | | | | competition. Topic-centric websites that provide a |
| resource box remain intact. | | | | gateway to niche information related to a particular |
| Resource for finding articles for publication: | | | | industry, sector, topic or market segment are |
| GoArticles - | | | | becoming increasingly valuable and popular. Compiling |
| RSS FEEDS | | | | the resource using free resources will minimize the |
| By nature, RSS feeds are designed for syndication. | | | | capital investment. Regardless of whether you are |
| Most RSS feeds can be freely reproduced. Locate | | | | marketing a product, service or advertising, narrowing |
| topic-specific feeds using keyword or category | | | | the topic focus will attract a targeted audience who |
| searches. The contents of the feeds can be used to | | | | genuinely are interested in the website topic, allowing |
| populate web pages. There are a number of free | | | | you to monetize the portal, and minimize the |
| scripts available that allow webmasters to display the | | | | expense. |
| contents of an RSS feed (see for instructions on | | | | |