| Are you currently running a Digital Media Technology | | | | the images for sports events, or digital remote |
| or a Digital Media company or other media related | | | | control, or specific digital technologies used on iPhone |
| companies and considering raising capital? This is one | | | | or for real estate agents for instance. |
| of the highly sought after sectors by the angel, | | | | 3. Social Media Websites |
| venture capital and other investors. However, as the | | | | More and more fund managers have separate this as |
| technology and industry evolve, the definition of | | | | an investment class on its own. This is a particular |
| "New Media" or "Digital Media" or "Internet Media" is | | | | area of interest and likely to draw much attention |
| becoming more and more broad. For capital seekers, | | | | from investors, the fundamental being that if you are |
| it is a great trend as this means more companies are | | | | able to run a large Social Media website, you would |
| now expanding their mandate to include "media" | | | | essentially own a very large database, and you can |
| assets, in this article, we revealed the our latest | | | | utilize this database for marketing and other |
| interviews and findings from VCs and Angel | | | | purposes, it is very powerful and yet, low-cost |
| Investors about what kind of sectors and segments | | | | venture that is able to draw attention from venture |
| they will be looking in 2010. | | | | capital investors. |
| What are they seeking? | | | | 4. Digital Market Research & Digital Marketing |
| In essence, the term Media / Digital Media is generally | | | | Investors are finding a hard time in coming with an |
| applies to companies whose business activities are | | | | universal term for this industry. Ultimately, this applies |
| engaged in the following: | | | | to companies that use digital / online platform for |
| 1. Internet Media | | | | services, including Market Research. A very good |
| In broad terms, this means "website" business, one | | | | example is my friend's business which has over |
| fund manager suggested they will look at companies | | | | 400,000 members, and it is a perfect platform to |
| similar to ebay, Amazon and other web retailers; | | | | conduct market research, he has attracted $10m |
| another fund manager suggested news websites | | | | from venture capital investors. |
| that have unique and selective target audiences; such | | | | One area many have not realized the potential is |
| as Hispanic news portal, or a particular Internet TV | | | | Market Research and Digital Marketing Agencies; this |
| as investment opportunities. | | | | has been a particular booming area for venture capital |
| 2. Digital Media Technologies | | | | firms to invest; as they are low-cost and scalable |
| In broad terms, technologies that can stream the | | | | businesses; and usually fast growing companies |
| media such as video clips, video streaming. Particular | | | | because of the new technologies and concept |
| examples are digital technologies that can enhance | | | | introduced around online media. |