| There are a number of ways to find potential joint | | | | building business in Glasgow, would he want more |
| venture partners, what we will look at here is some | | | | leads? Of course he does! However, don't just stop |
| ways of doing this. | | | | at friends and family, what about their extended |
| | | | network, this can be equally valuable if a proposition |
| 1. Advertise in local press. This can be an easy way | | | | is presented correctly. |
| of attracting some interest, local press generally are | | | | 5. Former employers can be a contentious issue, |
| desperate to generate revenue, therefore if you | | | | however if you left your former employers on good |
| leave it until just before the deadline this can reduce | | | | terms why not drop them a line? The worst that |
| the price of this form of advertising! Make sure that | | | | they can say is no! |
| your advert is specific and also to the point and | | | | 6. Telephone marketing is another great way of |
| explains exactly what you are offering. | | | | generating leads, if you are to do it yourself, get a |
| 2. Direct mail. Direct mail can be a relatively | | | | script so that you know exactly what you want to |
| inexpensive way of advertising if you use it correctly. | | | | say, but also make sure that you have the correct |
| You need to stimulate some kind of a reaction from | | | | contact for the type of proposition that you are |
| the business owners, so use a provocative strapline, | | | | offering. Consider who this position would be in most |
| not too provocative though otherwise you might | | | | companies and then hunt them down! Outsourcing of |
| upset potential clients! Also make sure that you get | | | | telephone marketing can be a good choice, but can |
| the contacts details correct, a miss-spelling of a first | | | | also prove to be extremely expensive, so set |
| name could seriously harm your chances. | | | | budgets carefully before doing this. |
| 3. Recommendations are the best way to build any | | | | 7. Leaving flyers in shops and restaurants can also |
| business, therefore if you have anyone who has | | | | work, people will sometimes pick these up and you |
| used your services in the past, or even existing | | | | can get a box of flyers printed for a very low |
| customers, either ask them to promote you to their | | | | amount. |
| contacts, but also consider the potential of offering a | | | | 8. Networking events can be a great way to meet |
| revenue stream, either upfront or residual. In this | | | | potential new clients, there are a huge number of |
| money grabbing world in which we live, cash does | | | | different events so you need to make sure that you |
| talk volumes! | | | | are attending the right ones, but this method can |
| 4. Friends and family are the best referrals as you | | | | rapidly increase the number of contacts which you |
| already have a relationship, so consider that uncle | | | | have. It's not for everyone, but for the right people |
| who you may not have seen for a few years with a | | | | this can generate significant revenue. |