| So you've created a product which you think will be | | | | own time, effort, energy, and money into your |
| a winner. You've tested it, and you know there's a | | | | product. |
| market for it, but your problem is how to market it, | | | | When you approach a potential partner he will look at |
| especially since you're new and you don't have a | | | | how much you have invested in your product. Why |
| customers "list." A solution to that problem is finding a | | | | would he believe in you if he sees you don't even |
| joint venture partner. Many established internet | | | | believe in yourself? You also need to know that since |
| marketers enter into a joint venture or JV enterprise | | | | they are already established marketers, your |
| even with their direct competition because it makes | | | | potential JV partners are very busy people, and they |
| good business sense and they can profit out of it. | | | | receive hundreds of JV proposals all the time, so |
| You enter a joint venture for your own good. While | | | | much so that they have to reject majority of them. |
| a joint venture agreement looks daunting it's really | | | | If you want them, you need to show them that |
| quite simple-joining one site's customers, products, | | | | your project will not only make them money but will |
| and services with another's in a strategic alliance. | | | | also not require them to allocate a lot of their already |
| As a newcomer you reap the benefits of signing up | | | | limited valuable time working on it. |
| for a joint venture with an established internet | | | | So make sure you already have all the market |
| marketer. When you sign up with a partner(s) you | | | | research and product testing done before you |
| get access to their list of customers that would most | | | | approach them. And when you do approach them |
| likely purchase the product you're selling. At the same | | | | note that there are certain criteria that they look for |
| time you get the chance to establish a good working | | | | before they accept a JV offer. First, they will look at |
| relationship with the established internet marketer | | | | your product's quality from every angle. They will not |
| that could result in an ongoing arrangement that can | | | | recommend an inferior product to their customers |
| be mutually beneficial for the both of you. Since you | | | | and risk losing their credibility. Second, they want the |
| are partnered with an established internet marketer, | | | | market and demand for the product to be well |
| his credibility gets added to yours, giving you a boost | | | | established. You must show that there is a market |
| in the market through association. | | | | and demand for the product. Finally, the |
| Remember, in internet marketing, it's not what you | | | | persuasiveness of your sales letter can make or |
| know but who you know that counts. And lastly, you | | | | break your joint venture offer. |
| not only get a wider response but also it gives you a | | | | Even if your product is strong, if your sales letter is |
| chance to build your own opt-in list in half the time it | | | | weak, the established internet marketer won't bother |
| would otherwise take if you had soloed out. You get | | | | with it. A good sales letter sells. Finding a good joint |
| to leverage a stronger marketing advantage for you | | | | venture partner is all about numbers. Don't approach |
| and your partners through the use of your | | | | just one potential joint venture partner, rather go for |
| respective strengths and assets. In order for your | | | | as many as you possibly can thereby increasing your |
| undertaking to be successful you do need to follow | | | | chances of finding one or two who will partner with |
| certain guidelines. An important one is the need to | | | | you. It's not that hard to set up a JV partnership, |
| invest in yourself. Other marketers will not invest in | | | | and you get a lot out of it. Go find one. |
| you if they see that you yourself did not invest your | | | | |