| Creating a great animated banner ad takes even | | | | they move to another web page. |
| more time and work than creating a static advertising | | | | 3. |
| banner. The reason being is that animated banner ads | | | | Put your most important information first. Because |
| rotate frames and each frame needs to be created | | | | you will only have a reader's attention for 3 seconds |
| so that the reader thinks they are seeing something | | | | or less, it is important to grab their attention and give |
| in one fluid motion. There is a huge difference | | | | them your information fast. Be sure you put your |
| between a good animated advertising banner and a | | | | most relevant information in the first few frames of |
| bad one. Let's take a look at some design tips to | | | | your animated custom web banner. |
| help you create a great animated advertising banner. | | | | 4. |
| 1. | | | | Make your animation stand out but not clash. You |
| Rotate your animated banner ad at a relaxed speed. | | | | want to think about what web pages you see your |
| A good online banner design will not be something | | | | animated banner being placed on. The goal is for your |
| that flashes a thousand times a minute or jumps, | | | | advertisement to stand out, but not clash with what |
| runs or hops across the screen as soon as the web | | | | is on the web page. Your potential customer is |
| page opens up. That will only serve to annoy your | | | | originally seeking the information on the web page, |
| potential customers. Instead a successful animated | | | | not your banner ad, so try to make your advertising |
| banner should be tastefully done with frames rotating | | | | banner stand out in a way that still flows with the |
| at a medium speed. | | | | web page. |
| 2. | | | | 5. |
| Make sure it downloads fast. Sometimes potential | | | | Limit how many times your animation loops. Another |
| customers don't wait for an entire page to download | | | | way to annoy a potential customer is if your |
| before they move on. It is important that you create | | | | information loops over and over and over again. Limit |
| an animated banner design that downloads fast, so | | | | it to 10 or less times and then have it freeze on the |
| that potential customers will actually see it before | | | | most important information in your advertising banner. |