| 2009, when I was immersed in the joy of Chinese | | | | companies conduct market research, these furniture |
| New Year, not returning to Shanghai on a friend | | | | industry veterans would say: "what information you |
| received a phone call from Japan, asked me to join | | | | need, I tell you? I do this line for two years, and I do |
| them in Shanghai's new product launch, and help him | | | | not need to do market research ! " |
| to invite some media friends to help out. This friend | | | | Face of this scenario, Huang Jiyi only say: "Please tell |
| is a Japanese furniture company in China, marketing | | | | me, purchase and use of your furniture people are of |
| general manager, 10 years of experience working in | | | | what you say?" Often, veterans are unable to |
| Japan, so that he cultivated in the implementation of | | | | answer such questions, because they are they on |
| each plan, the total should come to a market | | | | consumers did not know him, they never and |
| research. In fact, he has done a good job, great big | | | | consumers exchange dealer when they are only |
| research project, small projects, small research, which | | | | interested in purchasing. Precisely, let alone care, but |
| enabled him to introduce a new product every, every | | | | will ask the dealer all day into the number of goods, |
| implementation of a program, have achieved the | | | | in fact not a thought, dealers purchase furniture |
| desired results. He said: "At present, the Chinese | | | | products with the relationship between consumers, |
| furniture market is constantly changing, spend a little | | | | concerned about the dealer's purchase is concerned |
| money, with time, can the money be better, do not | | | | about the consumer from the beginning. |
| waste a lot of money. Why not?!" | | | | Thus, Huang Jiyi have to spend time to do some |
| Indeed, the impact of financial crisis, the enterprise | | | | unnecessary work, and a waste of breath to make |
| itself, the furniture industry is no exception, but the | | | | the veterans of these furniture companies and led us |
| market by the financial crisis in consumer demand and | | | | from the bottom of my heart is willing to do the |
| spending power has an impact on furniture sales. | | | | collection of market information (only collection, data |
| Furniture enterprises, market information as if the | | | | analysis by the The other team to complete). |
| eyes and ears, without it businesses would become | | | | But it will take a shortcut furniture business, they buy |
| blind and deaf, marketing decision-making will become | | | | ready-made social adjustment centers, compiled by |
| Mangrenmoxiang. | | | | economic research institutes Furniture Market |
| To Office Furniture For example, in the first half also | | | | Analysis and Forecast Report; the rich and powerful |
| booming because of the arrival of the Beijing | | | | who will be entrusted to professional research firm to |
| Olympics, furniture sales also appear to be smooth, in | | | | conduct market research. |
| the second half, especially after the financial crisis, a | | | | Huang Jiyi marketing consulting for enterprises, the |
| large number of furniture manufacturers in the first | | | | more inclined to conduct research relevant |
| half just put into operation immediately the took a | | | | departments within the company through the |
| plunge in sales , accumulation of a large number of | | | | company's dealers to conduct research. Huang Jiyi |
| furniture warehouses, shall not be limited to | | | | this work referred to as "the outward redeployment |
| production or discontinued businesses, returns the | | | | within the visit." Outposted the advantage of visiting |
| original expectations of an instant into a production | | | | within the targeted, timely feedback of strong, |
| burden. An investment in the Olympics just old | | | | simple, but must develop detailed research plans, to |
| furniture production, said: "When people do make | | | | avoid a mere formality. However, the implementation |
| money, I do it at a loss, which in the end what is | | | | of the method visits the premise of the enterprises |
| going on?" | | | | themselves have the capacity (in particular, human |
| Yes, a lot of furniture business chiefs baffled. | | | | and time) involved in organizations such as market |
| In fact, this situation occurs in the final analysis is the | | | | research. |
| market information asymmetry, market movements | | | | , Of course, commissioned a professional research |
| were uncertain, making the adverse consequences | | | | firm to conduct market research, this approach is |
| caused by lack of predictability. Thus, market | | | | relatively standard, but the cost is high, research for |
| information collection, investigation is the most | | | | a long time may not be able to meet the real needs |
| important furniture market work, it is essential in | | | | of furniture marketing. The social adjustment centers, |
| business decision making. | | | | furniture, compiled by economic research analysis and |
| So furniture companies how to do this vital work? | | | | forecasts the market situation on the furniture |
| Based furniture company's own situation, choose the | | | | market, macro-analysis also can draw, but the |
| appropriate ways and means of market research | | | | timeliness and relevance of the information is not |
| Running 10 years in the furniture industry, few see | | | | strong, a lot of information, data is collected |
| the local furniture industry in China conducted market | | | | indirectly, practicality small and expensive. |
| research. And whenever Huang Jiyi recommends that | | | | |