| LifeLock is a personal identity and fraud protection | | | | account details, or even your telephone number can |
| company founded in 2005. LifeLock is based in | | | | be used by another person to personally profit at |
| Tempe, Arizona. It is now serving tens of | | | | your cost. The fraud or deception can range from |
| thousands of customers in different states of the | | | | acquiring a credit card, renting an apartment, or |
| union, the US Virgin Islands, and Puerto Rico. | | | | setting up a telephone account in your name. A |
| LIfeLock is backed up by Bessemer Venture | | | | victim's losses can range from financial |
| Partners and is in partnership with Better Business | | | | out-of-the-pocket losses to criminal charges in worst |
| Bureau and TrustE. Their services include helping | | | | cases. |
| customers putting fraud alerts at credit bureaus and | | | | Regrettably these crimes can be committed |
| claiming damages in the incident of identity theft. | | | | unnoticed. The victim will just be shocked when |
| Fred Thompson, former US Senator and a 2008 | | | | they review their credit reports stating unauthorized |
| Presidential candidate taped a radio spot for LifeLock | | | | charges often involving big amounts of money. There |
| as a part of his ABC contract. In these | | | | are many different ways on how personal data lands |
| commercials, he describes a story of military heroism | | | | in the hands of criminals. Some of them are: |
| in Iraq. Howard Stern, Rush Limbaugh and Paul | | | | (1) Trash. Bills, pre-approved credit card and bank |
| Harvey have all been celebrity spokesperson for | | | | statements are all full of necessary information to |
| Lifelock | | | | steal a person's identity. |
| LifeLock's current CEO, Todd Davis has gained | | | | (2) Skimming. This uses a special storage device use |
| popularity when he prominently displays his Social | | | | to steal numbers of credit and debit cards while doing |
| Security Number in an advertisement as a proof that | | | | a transaction. |
| the system works in protecting him from Identity | | | | (3) Phishing. This is an internet base stealing usually |
| Theft. | | | | in the form of pop ups often asking for personal and |
| Identity Theft and Identity Fraud Explained. The | | | | financial information. |
| threats pose by identity theft and identity fraud is | | | | (4) Stealing. Thieves can obtain your personal data |
| what gave birth to LifeLock. But what is identity | | | | even prior to you dumping them in your trash cans, |
| theft and identity fraud? These are terms used in | | | | they steal them right out of your mailboxes. |
| referring to all types of criminal activities wherein | | | | Stealing purses and wallets are like gold mining for |
| someone wrongfully get hold and uses somebody | | | | identity thieves. |
| else's personal data for fraud and deception usually | | | | (5) Pretexting. In this, somebody poses as |
| done for economic gains. Unlike you fingerprints that | | | | someone representing a telephone company or other |
| are exclusive to you and cannot be given to | | | | organizations coaxing for information out of |
| someone else for use, personal information such as | | | | unsuspecting subjects. |
| you Social Security Number, credit card and bank | | | | |