How Venture Leasing Added Millions To A Startup

1>venture leasing over venture capital, startup
Venture leasing had literally created millions of dollarscompanies have turned to venture leasing as a
for Berman’s shareholders.significant source of funding to support their growth
Craig Berman beamed noticeably after completing hisand to build equity value faster. Additional advantages
board presentation. Berman, CEO of a startup thatto startups of venture leasing include the traditional
develops nanotechnology applications for the defenseleasing strong points --- conservation of cash for
industry, had just closed a $ 20 million equity round.working capital, management of cash flow, flexibility,
Berman finalized the round at an equity valuation thatmanagement of equipment obsolescence, and serving
made the whole board blush. Only six months earlier,as a supplement to other available capital.
Berman’s team faced a daunting technicalHow do venture leasing firms evaluate transactions?
delay that set the company back three months. WithVenture lessors look closely at several factors. Two
only four months of cash remaining from a previousof the main ingredients of a successful new venture
equity round, the delay would cause Berman’sare the caliber of its management team and of its
company to burn cash faster and to fall short of anventure capital sponsors. In many cases the two
important benchmark.groups seem to find one another. A good
The prospect of raising additional equity earlier thanmanagement team has usually demonstrated prior
expected and at a much lower valuation thansuccesses in the field in which the new venture is
anticipated was a chilling thought for Berman and hisactive. The better venture capitalists have successful
board. Just as things appeared to be headed downhill,track records and direct experience with the types
the company’s CFO broached the idea ofof companies they financed. The best VCs have
obtaining $ 1.5 million in venture leasing. Roughly $industry specialization and many employ individuals
600,000 of this financing would be used to financewith direct operating experience within the industries
existing equipment. The balance could be used forthey finance.
upcoming acquisitions of computer workstations,After determining that the caliber of the
servers, software, and test equipment.management team and venture capitalists is high, a
A colleague had introduced Jamal Waitley, theventure lessor looks at the startup’s business
company’s CFO, to Jerry Sprole. Sprole headsmodel and market potential. During this evaluation the
Connecticut-based, Leasing Technologies International,lessor considers questions such as: Does the business
a leasing firm specializing in equipment financing formodel make sense? Is the product/service
venture capital-backed startups and emerging growthnecessary? Who is the targeted customer and how
companies. It took Waitley less than a month to getlarge is the potential market? How are products and
the financing in place. Cash from selling and leasingservices priced? What are the projected revenues?
back existing equipment along with a leasing line toWhat are the production costs and what are the
add new equipment allowed Berman’s firm toother projected expenses? Do these projections
operate three extra months without additional equity.seem reasonable? How much cash is on hand and
When the firm finally completed its $ 20 million equityhow long will it last the startup according to the
round, the pre-money valuation was at least $ 5projections? When will the startup need the next
million more than it would have been otherwise.equity round? These, and questions like these, help
Venture leasing had literally created millions of dollarsthe lessor determine whether the business plan and
for Berman’s shareholders.model are reasonable
Like Berman’s firm, a growing number ofThe most important question facing a leasing
venture capital-backed startups are taking advantagecompany financing startups is whether there is
of venture leasing to build equity value faster and tosufficient cash on hand to support the startup
expand infrastructure. What is venture leasing andthrough a significant part of the lease term. If the
why has it become so attractive to ventureventure is unable to raise additional capital and runs
capital-backed startups? How are savvyout of cash, the lessor stands to lose money on the
entrepreneurs using venture leasing to increasetransaction. To mitigate this risk, most experienced
shareholder value? To find answers, one must take aventure lessors require that the startup have at least
closer look at this important financing source fornine months of cash on hand before proceeding.
venture capital-backed startups.Usually, startups approved by venture lessors have
The term venture leasing describes equipmentraised at least $ 5 million in venture capital and have
financing provided by equipment leasing firms tonot yet exhausted a healthy portion of this amount.
pre-profit, early stage companies funded by ventureWhere do startups turn to get venture leasing? Part
capital investors. Like Berman’s firm, theseof the infrastructure supporting startups is a handful
startups need business essentials like computers,of national leasing companies that specialize in venture
networking equipment, software, and equipment forleasing. Like the Connecticut-based lessor introduced
production and R&D. These firms generally relyto Waitley, these firms have experience and
on outside investor support until they prove theirexpertise in structuring, pricing and documenting
business models or achieve profitability.transactions, performing due diligence, and working
Where does venture leasing fit into the venturewith startup companies through their ups and downs.
financing mix? The relatively high cost of ventureMost venture lessors provide leases to startups
capital compared to venture leasing tells the story.under lines of credit so that customers can schedule
To compensate venture capitalists for the risk theymultiple takedowns during the year. These lease lines
take, they generally receive sizeable equity stakes intypically range from as little as $200,000 to over $
the companies they finance. They typically seek5,000,000, depending on the start-up’s need,
investment returns of at least 35% on theirprojected growth and the level of venture capital
investments over five to seven years. Their returnssupport. The better venture lease providers also
are achieved via an IPO or other sale of their equityassist customers, directly or indirectly, in identifying
stakes. In comparison, venture lessors seek a returnother resources to support their growth. They help
in the 15% — 22% range. These transactionscustomers acquire equipment at better prices,
amortize in two to four years and are secured byarrange takeouts of existing equipment, find
the underlying equipment. Although the risk toadditional working capital funding, locate temporary
venture lessors is also high, venture lessors mitigateCFO’s, and provide introductions to potential
the risk by having a security interest in the leasedstrategic partners--- these are all value-added
equipment and structuring transactions that amortize.services the best venture lessors bring to the table.
Taking advantage of the obvious cost advantage of