| - Yes, there is capital available for new ventures. | | | | - Target customers |
| Remembering that the majority of new ventures fail, | | | | - Services provided |
| it is important that the presentation of the new | | | | - Competition |
| venture must be properly packaged. | | | | - Detailed Marketing plan |
| - There is no institutional venture capital for startup | | | | - Competitive factors that will lead to success |
| businesses. The institutional capital is only available | | | | - Sales strategy |
| once a new company has proven the need for the | | | | - Detailed financial forecast with description of the |
| product or service. | | | | major drivers leading to success |
| - Startup ventures are generally funded by angel | | | | - Description of the management team and their |
| investors that are prepared to take the risk. Angel | | | | experience in the target market |
| investors are generally wealthy individuals and some | | | | - Financial proposal |
| of these are organized and have professional | | | | Venture investors are seeking companies that have |
| managers performing due diligence. | | | | potential for extraordinary returns. Most |
| - If a venture is to be funded in this economy it will | | | | entrepreneurs are passionate about their venture and |
| need to prepare the following: | | | | have to understand that they need to convince the |
| A detailed business plan that describes: | | | | potential investor that the opportunity is approaching |
| - Executive Summary that outlines the opportunity, | | | | a market with significant potential to generate |
| business objective, why the idea will working in the | | | | revenues and profits in a reasonable time frame. The |
| market and keys to success | | | | investor will want to know what is the end game and |
| - A Summary of the Proposed Company | | | | time frame. This means will the business be and |
| - Proposed management structure of the company | | | | attractive acquisition candidate, an IPO candidate or |
| - Market analysis | | | | does it have exceptional growth potential. |