| Success with your IT consulting business won't | | | | land a $25,000 account. Yeah, every once in a while |
| happen overnight. In this article, you'll learn when you | | | | you can win the lottery, but most of the time people |
| can expect to start bringing in some good profits. | | | | have to like, know and trust you. |
| IT Marketing: It's a Systematic Process | | | | I'm going to assume that most people that are |
| Ok, so you've joined the chamber, will be attending | | | | reading this have a nice, warm personality and they're |
| your first networking meeting this week, have | | | | friendly and charismatic people. You must be likeable |
| participated in venture capital groups that are geared | | | | and like working with people. It's a people business, |
| towards IT and have been handing out your business | | | | so if you're a loner, you're going to have problems. |
| cards all over the place at regional trade shows. | | | | First impressions count for a lot. Dress neatly, build a |
| Unfortunately not much has come of this so far. | | | | rapport with the people you meet, hitting it off with |
| What is the problem? | | | | them, and having good chemistry counts for a lot. |
| Time. It will take three to six months to begin to see | | | | Don't forget to send business their way if you run |
| the payoffs. You won't see immediate results by | | | | into someone needing their services. Don't stay |
| joining an organization. If, however, you have been | | | | hidden. Regularly get yourself circulating in the general |
| actively participating for 6 months and still nothing is | | | | public and give it time. |
| coming of it, it's probably not going to happen over | | | | The Bottom Line about IT Marketing |
| the extended duration and you may want to bail and | | | | IT marketing requires you to be patient and build |
| try another organization. | | | | personal relationships to start making a good profit. It |
| IT Marketing Requires Personal Relationships | | | | won't happen overnight, but if you invest some time |
| Don't expect that you're going to go to one meeting | | | | in meeting people and building rapport, you will start |
| or two meetings and automatically you're going to | | | | getting referrals to help your IT marketing. |