| Leverage: a term that many people see and are | | | | concept of leverage. The same holds true for money: |
| instantly intimidated by. Don't be. Leverage is a very | | | | If you invest $1,000 into your business, that's a |
| fancy name given to a basic principle of common | | | | $1,000 investment, period. If you invest half of that |
| sense in business marketing. You are one person, as | | | | sum into marketing your business to investors, you'll |
| a business owner you need to utilize your time and | | | | still have $500 to invest. However, say you market |
| money well. In order to do so, you hire more people | | | | well and you get 50 investors that all invest $100. |
| and find investors so that you have access to more | | | | That's $5,000. Add that to your investment, and |
| time and money. This is leverage in its most basic | | | | you've now got $5,500 to invest in your business. |
| form. Let's get into an example to give you a better | | | | Isn't leverage fun? You can make the most of all of |
| idea about the concept. | | | | the resources that you use in your online marketing |
| You work 9 hours a day, 6 days a week. That's 54 | | | | and business, beyond time and money. The focus is |
| hours each week. Multiply that by 50 (weeks in a | | | | going to be on finding ways to work smarter, not |
| year minus two for vacation time) and you get 2700 | | | | harder. You don't have to pour your life savings into |
| hours a year of working time for your business. If | | | | your business if you find other people who can invest |
| you use other people's time (hire employees or | | | | twice as much for you. You don't have to work 60 |
| partners if you want to leverage money as well), it | | | | hour weeks and practically kill yourself if you can find |
| looks more like this: | | | | people to help you out and triple your productivity |
| You plus 2 employees/partners are working 8 hours | | | | while reducing your workload to 40 hours. It's basic |
| a day, five days a week. That's 40 hours each, times | | | | common sense. What you can do on your own, you |
| three. There's 120 hours for your business in a week. | | | | plus others can do exponentially. If you want to |
| If you multiply that by 50, it equals 6000 hours a | | | | succeed in business and online marketing, you NEED |
| year for your business. That's more than double what | | | | to use leverage to be successful. |
| you could have done on your own, and is the basic | | | | |