| This article provides strategies and tips for avoiding | | | | Here are some things to watch out for while getting |
| getting a list of multi family offices that will waste | | | | a directory or database of multi-family offices: |
| your time and money. Since 2001 many media | | | | - Stay away from resources which look like they |
| companies, associations, and consulting firms have | | | | could be outdated, anything more than 1 year out of |
| started providing their own commercial directories of | | | | date will be worth little in value |
| FOs that are built through surveys, database | | | | - Steer clear of websites which don't present a |
| research, and web research. | | | | picture of the company's offices, team, and provide |
| The problem is that most of these resources are | | | | a clear email address and phone number where they |
| constructed by professionals with 0 experience in | | | | can be reached. Not having these basic contact |
| working with FOs or they are hugely outdated. For | | | | details available |
| example, our team once obtained such a database | | | | - Keep away from any resource which appears to be |
| resource and it contained hundreds of hedge funds, | | | | offered by a media company of some type, you are |
| private equity funds, investment banks, wealth | | | | going to get the best resource by working with a |
| management firms, and groups that were no longer | | | | family office expert or association of some type |
| in business. The resource was being sold as-is without | | | | Follow these tips and you will avoid many of the |
| any refund policy at all, and I'm sure many clients of | | | | common mistakes that capital raising and banking |
| theirs were not happy with the results they were | | | | professionals make when they look to work with |
| getting. | | | | FOs. |