| Local search is searching information on geographic | | | | 40 cities providing information on private and |
| search engine on the internet. Typically local search | | | | government entities including telephone numbers, URL |
| queries will include "what" the the site visitor is | | | | or any other content provided by the owner. also |
| searching along with the "where" for e.g. Taj Hotel in | | | | plans to host online ads in future. "Search engine |
| Mumbai. About 30% of all global searches are local in | | | | based marketing in India is doubling each year, though |
| nature. All of us use Google to search India specific | | | | it still constitutes only 1 per cent of the total ad |
| information. It seems very logical to have India | | | | spend in the country. |
| specific search engine. | | | | Indian online search market is estimated at $54 million |
| Indians conducts about one billion searches every | | | | (INR 230 cr) in 2006. Out of this, approximately $16 |
| month and it seems very logical to have India specific | | | | million (INR 70 cr.) is spend by Indian advertisers |
| search engine. As a result, as many as 24 search | | | | targeting Indian users.There are now 70,000 |
| engines have been launched in India in past couple of | | | | advertisers targeting Indian users. |
| years. Justdial.com, Guruji.com, TolMolBol.com, | | | | Current base of web users in India is estimated to be |
| AskLaila.com, and are some of the most popular local | | | | 94 million which has grown at 44% in last two years. |
| search engines present in India. About $32 million of | | | | Indians conduct about one billion searches every |
| venture capital investment have happened in India in | | | | month. Out of this, 308 million searches resulted in |
| the search engine segment. | | | | sponsored links shown and there are over 4.8 million |
| has developed search engines in seven Indian | | | | clicks on sponsored links by Indian users every |
| vernacular languages (Hindi, Tamil, Telugu, Malayalam, | | | | month. |
| Marathi, Gujrathi, and Kannada). It covers more than | | | | |