| Distributing flyers in your community is another | | | | are going to make your reader's eyes glaze over. |
| marketing strategy for finding private lenders who | | | | Provide the reader with just enough information to |
| are interested in investing in your real estate deal. | | | | peak their curiosity so they will attend your seminar. |
| Post flyers at senior centers and areas where high | | | | - Organize the Format: Organize the format of the |
| net worth people attend and traffic. | | | | flyer so it looks professional. You can do this by |
| Again, you need to word the content in the flyer as | | | | having it professionally printed or create it yourself in |
| an educational seminar or as an offer to receive free | | | | a simple computer program such as Microsoft |
| information related to your real estate services. It is | | | | Publisher or Print Shop. Make certain it is easy to |
| important that you remember this to keep yourself | | | | understand and easy to read and be sure everything |
| out of trouble with the Securities and Exchange | | | | is spelled correctly with correct use of grammar. |
| Commission (SEC). | | | | However you decide to create it, do not handwrite it |
| Create an Effective Flyer Title | | | | because it will make you look like an amateur and |
| The manner in which the title is worded on your flyer | | | | then people will question whether or not you are |
| is vital to the types of responses you will get. The | | | | knowledgeable and trustworthy. |
| more targeted the title is to the audience you are | | | | - Enhance with Graphics: Include a picture somewhere |
| trying to attract, the more successful you will be in | | | | on the flyer. This could be a picture of yourself |
| attracting highly qualified people that will be interested | | | | delivering other real estate seminars in front of an |
| in working with you. | | | | audience, a gathering where people are asking you |
| - Generic vs. Precise: If the title of the flyer is very | | | | questions, or something else related that will provide |
| generic, you will get a general audience of untargeted | | | | the reader with a visual image of the content that is |
| people who may not be interested in what you have | | | | being addressed on the flyer. |
| to offer. A precisely written title will attract the right | | | | - Prompt the Reader to Take Action: Tell your reader |
| prospects that are specifically looking for the service | | | | what you want them to do after they read your |
| that your flyer is advertising. | | | | flyer and provide your contact information, as well as |
| For example, don't just put "Real Estate Seminar" in | | | | the time and place of the event. You can include an |
| the title because this is a very broad term. What | | | | extra tidbit if they call you soon such as a free offer |
| about the real estate seminar? Why do you want | | | | or something related. You could also include a |
| people to attend? What are the benefits? What are | | | | statement at the bottom of the flyer that refers to |
| your attendees going to get out of it? | | | | what they may lose out on by not attending your |
| Focus on what it is going to offer to your prospect | | | | seminar. |
| and be specific. Do not go into agonizing details that | | | | |