| Flyers? Aren't we going back to the 1980s? Wait a | | | | provide several ways of contacting you. This |
| minute, who used flyers in the 1980s anyway? | | | | information could include name, address, phone |
| Passing flyers around does seem like an old school | | | | number, website, blog and email address. |
| tactic when it comes to selling or promoting | | | | In addition to providing full contact information, take |
| businesses. What's important to realize however, is | | | | extra care to ensure the flyer is of professional |
| that it's not the flyer advertising method that has | | | | quality. Use quality paper and an image that captures |
| gone out of style-it's the old school approach. You | | | | attention (if you use an image at all). Otherwise, |
| can still use flyers to promote an idea or a business | | | | write the content on the flyer to solicit interest. |
| or a seminar. You just need to change the tone of | | | | Avoid hyperbole...you are advertising a business but |
| your flyer and find the right pitch to work with. | | | | you are emphasizing the benefits that will come to |
| You know what the funniest thing about flyers is? | | | | the reader as a result of your efforts or projects. |
| They actually do their job. Sure, everyone hates | | | | Try and approach the content as if you were writing |
| them, everyone laughs when they see them placed | | | | a newsletter. Change the text every so often and |
| on their car or their doorknob. However, | | | | continue expanding upon one central theme. |
| everyone-and we're talking 99% of the population-will | | | | The important thing is that you get people talking |
| always read what the flyer says. It's just natural | | | | and thinking about your business. Flyers, like any |
| human curiosity. We want to know what people are | | | | advertising method, promote your company name |
| "selling", and get the gist of their message in just a | | | | and deliver what amounts to an abbreviated |
| single page. It certainly doesn't cost the reader | | | | "elevator pitch." You do have to "keep up" the flyer |
| anything, maybe five seconds of a day. | | | | campaign, meaning you continue to distribute flyers |
| Don't underestimate the power of a flyer. You may | | | | around certain areas that you have discovered to be |
| not be able to win the prospect over with one image | | | | prosperous. You could post flyers at senior centers |
| and a few sentences of copy. That's not your goal. | | | | or areas where high net worth people are known to |
| Rather, you want to pique their curiosity so that | | | | attend and traffic. Continue to update the content as |
| they will go to you for more information. The few | | | | well. For example, update your flyer to include various |
| lines you write may motivate them to come to a | | | | real estate prospects that have come to your |
| seminar, or at the very least, ask you for a more | | | | attention or that have been sold. |
| detailed explanation. | | | | The point is that flyers are a cheap way of |
| This is why it's important to provide plenty of | | | | captivating the interest of people. You never know |
| contact information. This information doesn't have to | | | | when the right flyer will appeal to the right person at |
| take up the whole page, but it should be legible and | | | | just the right time. |