| ign="center"> | | | | one-page sheet of paper that I used many, many |
| Here are some suggestions for creating attention | | | | times. It's kind of my cheat sheet for how to |
| grabbing headlines for a newspaper ad: | | | | develop headlines, powerful headlines, how to use |
| "Sell your house as-is for a fair price on the date of | | | | words in the headlines that are powerful. |
| your choice." | | | | There are 10 words that you should all know that |
| "A free report reveals how to sell your home in | | | | are a part of your headline. On this sheet are those |
| seven days." | | | | 10 words. You need to incorporate those into your |
| "Do you want a quick sale, fair price, no hassle? We | | | | headlines. There are about a dozen or so what I call |
| buy houses." | | | | "headline starters." I'll just read those off to you. This |
| "Discover how you can sell your house in the next | | | | is the way you would start your headline in terms of |
| seven days." | | | | newspaper ads or some of the other things we'll be |
| Here's a classic one: | | | | doing. |
| "Warning, if you wait, you might lose what you could | | | | Headline starters include: |
| have now. We buy houses in seven days." | | | | - Announcing - How-to... |
| "Would you like a sold house in the next seven | | | | - 17 ways to... (could be 3 ways, 5 ways...) |
| days?" | | | | - An amazing... |
| "Secrets to making your next mortgage payment." | | | | - A little secret... |
| "Home won't sell? This time next month you could | | | | - The secret of... |
| have your house sold." | | | | - At last.. |
| "Cash. I will buy your house in seven days for cash." | | | | - Now.... |
| "Avoid being a victim of another expired listing." This | | | | - Now at last... (put the two together) |
| is obviously earmarked for expired listings. | | | | - Here... (you're going to combine another one) - |
| "Sell your house as is for top cash in 14 days or less." | | | | - Here are 17 ways to... |
| "Seller shocked by home not selling. Free report | | | | - The art of... |
| reveals how to sell your home in the next seven | | | | - The startling fact about... |
| days. Get cash so you can move on." | | | | - New... (new is always a very good headline) |
| Those are literally, in many cases, the headline and | | | | Particularly in a newspaper ad, where you don't have |
| the body of the ad. After that, you simply would put | | | | a lot of space, you have to have a very powerful |
| a phone number, your phone number if you want, or | | | | headline. Again, always test. If you put your |
| your voicemail recorded phone number with box. You | | | | newspaper ad out there and you don't get any calls |
| might say, "1-800 blah, blah, extension 105," and/or | | | | the first couple of weeks, it's one of two things. |
| you could put your website. | | | | One, it's the wrong newspaper. The way to figure |
| Typically I would put the phone number with the | | | | that out is, are there other real estate investors |
| extension and the website. That gives the person | | | | advertising in that paper? If there are other real |
| two options to respond. I think that's enough. If | | | | estate investors advertising in the paper, it's a good |
| they're interested, they'll clearly figure it out. If | | | | indication that's it probably working. If you're the only |
| they're computer savvy, they might go to the | | | | real estate investor in that paper, maybe it's an |
| computer. If they just want to reach out to you, if | | | | indication for whatever reason that paper is not |
| there's a real sense of urgency, typically they're going | | | | going to cater to potential sellers. |
| to call. | | | | Obviously, think that through a little bit. Use these |
| I will put this piece of paper with about 30 different | | | | various tools that I'm giving you in terms of crafting |
| ads that I've used on the website so you've got | | | | your headlines to make sure they've very powerful. |
| that. Also, as part of this, I'm going to upload a | | | | Again, test, test and test. |