| You can follow up on your postcard campaign by | | | | achieve? Do they have any fears about investing? If |
| sending a compelling letter to the high net worth list | | | | so, try to identify some of those fears so you can |
| you obtained for your marketing campaign. You can | | | | address the problem in your letter. |
| also send the letter to people who have actually | | | | It is questions like these that help you get inside the |
| responded to your post cards. | | | | mind of your potential private lenders so you can |
| Remember that the letter you send must speak | | | | compose a letter that speaks directly to their |
| directly to the interests of your mailing list. If you | | | | interests and concerns when it comes to real estate |
| already did your homework on the mailing list during | | | | investment. |
| your postcard campaign then you are all set to go on | | | | - Create an Objective: Clearly identify what the |
| this step. | | | | objective of the letter is and then write your letter |
| From here we will assume that your mailing list is | | | | according to that objective. An objective means the |
| highly targeted to high net worth individuals who are | | | | action that you want your prospect to take, |
| interested in investing in real estate, and not a | | | | whether it be to call you or attend a seminar or |
| general audience where it will be difficult to evoke a | | | | something else. |
| response to your service. | | | | - Write Your Letter: What you have done up to this |
| Tips on Writing Effective Letters for Private Lenders | | | | point is create the framework for composing your |
| - Create Information on Your Audience: Use an index | | | | letter to potential private lenders. You now have a |
| card to create statements about your private lending | | | | pretty good idea about your audience and your |
| audience. Provide answers to questions like, "What | | | | objective, so now you want to start composing the |
| are their interests?" or "What are their specific | | | | letter that directly speaks to these elements. |
| interests when it comes to investing?" Again, you can | | | | Do not attempt to compose your letter unless you |
| obtain this information from your mailing list provider. | | | | have accomplished the steps in the order described. |
| Keep the information that you jot down on the index | | | | Proceeding without these steps will mean your |
| card to refer back to as you are writing your letter | | | | efforts will most likely be wasted because your letter |
| to your prospects. | | | | will fail to specifically address the concerns of your |
| - Make a List of Benefits: Create a list of benefits | | | | audience. |
| that your services will offer to your potential private | | | | Although this is not a comprehensive tutorial, it will at |
| lender along with information about what is in it for | | | | least give you some basic pointers on how to write |
| them. | | | | an effective marketing letter for potential private |
| - Ask Yourself Some Questions: Understanding your | | | | lenders. If you Google real estate copywriting tips, |
| audience also begins with asking yourself some | | | | this will lead you to entire online library of tips and |
| questions about your potential private lenders. How | | | | strategies for writing an effective letter for |
| much do you know about the private lending | | | | marketing your services in the real estate investment |
| prospects that are on your mailing list? What are | | | | niche. |
| their challenges and what are they looking to | | | | |