| p>Executive Summary | | | | Summary. |
| The Executive Summary should be probably no more | | | | Assumptions |
| than one page ever. It's just two or three | | | | The assumptions section of your real estate |
| paragraphs, where you kind of take everything we | | | | investment business plan, we can go through fairly |
| just talked about and you boil it down to really one | | | | quickly. That's basically where you lay out any |
| or two or three paragraphs. Ultimately, once you're | | | | assumptions - |
| sitting in front of a private lender, you would have | | | | · The projected number of properties you |
| this Executive Summary internalized in your own brain | | | | can be able to buy this year |
| and you could lay that out to a person in a verbal | | | | · Growth rates in terms of rent |
| format in a relatively comfortable way. | | | | · Interest rates on your lending sources, if |
| Everything kind of boils back down into your | | | | it's a primary bank, or private lender, or even a hard |
| Executive Summary. It has to be relatively short, to | | | | money lender. |
| the point, but you have to provide enough | | | | You would lay out all of your assumptions as part of |
| information to be meaningful and to be interesting. | | | | that, and a sophisticated lender is going to want to |
| You would obviously want to include the following | | | | see the assumptions and to make sure that they're |
| items - | | | | realistic. If your assumptions are overly optimistic |
| · Your target market | | | | they're going to smell through that, and that's going |
| · Your price range, all of those things we | | | | to reflect on your financial forecasts, and it's going to |
| talked about | | | | reflect on the entire business plan as being not really |
| · Your philosophy: buy and hold, or flip | | | | credible. |
| · The types of properties you're going to be | | | | You've got to be careful. Make sure your |
| buying: commercial or apartments or residential or | | | | assumptions are relatively conservative. As you go |
| whatever you're doing. | | | | through your business plan, the template is really |
| You would synthesize all that down into a couple | | | | designed to kind of hold your hand through the |
| paragraphs here. You can also include things like your | | | | process. If you've spent some time and you've |
| bio, your background. You can put that in here. Some | | | | developed all of these sections, you would be at a |
| of that went into the private lending credibility kit we | | | | point where you've put the guts of your plan |
| talked about last month, but clearly, you can add | | | | together, and that kind of brings us back to the |
| some of those sections right now in the Executive | | | | Executive Summary. |