Reducing Your Cost of Equity Capital Gives You a Discount on Everything You Buy

How would you like it if you could get an additionalIf not, the acquisition is reduces cash-flow-per-share.
savings on almost everything you buy, after havingIf another company has a high stock-price multiple
negotiated your best deal? That's what reducing yourthat will be unaffected by making the same
cost of capital (especially your cost of equity) can doacquisition, that stock-based purchaser sees its
for you.cash-flow-per-share break-even coming at a much
Most CEOs are delighted if their company's stockshigher price for the company.
can sell around the industry average price/earningsCompanies with rapid growth in stock price also find
ratio. If they can do better than that, the leaders arethat the cash costs of their compensation for key
even happier and will usually avoid using the stock toemployees falls. Employees are interested in having
buy anything in order to protect the multiple. Bothstock options rather than cash both because of the
views are major missed opportunities. Consequently,upside potential and because tax rates are lower on
almost all companies today lack the fundamental skillthis income. Further, the stock options don't affect
to create and sustain a stock-price premium that cancompany earnings as much as cash payments do.
be used to lower the company's cost of providingAlso, companies can issue stock to get the cash to
offerings.make other kinds of investments and purchases.
With a sustained price/earnings premium, a companyWhere the source of this cash is cheap enough, it is
can use its stock in ways that shareholders approvelike getting a discount on whatever the money is
to have the equivalent of a discount compared toused for.
competitors on everything the company purchases,Here's an example that many people never consider
from other companies to compensation to supplies.for implementing such a strategy: Issue stock
For instance, one company may be looking towhenever your multiple is well above its historical
purchase another for cash. Let's assume that thetrend and buy back share (in excess of what's
price is one hundred million dollars. If the companyrequired to offset employee stock options)
that is purchased earns more cash than the interestwhenever your multiple is well below its historical
charges on the money borrowed to buy it, thetrend level.
acquiring company sees its cash-flow-per-share rise.Copyright 2008 Donald W.