| If you sell millions of dollars a year in products and | | | | $2,000. Before you ask for the order you must first |
| services from a platform each year like I do, then | | | | show the customer how the product will save or, |
| you know that small business owners could stand to | | | | better still, make them at least that much |
| learn a few of the secrets that mark master sellers. | | | | money-guaranteed. |
| Small business owners have a million headaches to | | | | For example, my coaching clients understand that |
| juggle: taxes, regulations, arcane business laws, | | | | their five-figure investment will boomerang back into |
| employee benefits, employee conflicts...the list goes | | | | their pockets within the first year of their time with |
| on and on. | | | | me. Why? Because I educate them on the return on |
| So you can almost forgive small business owners for | | | | investment (ROI) BEFORE I even think about asking |
| overlooking one of the most important ingredients to | | | | for the sale. If more small business owners |
| their success-selling. | | | | monetized the value of their service or products in |
| But there's no getting around the fact that thriving | | | | detail (as in down to the penny) before they made |
| businesses sell and sell often and well. As Zig Ziglar | | | | their pitch, they would see a dramatic and near |
| likes to say, "You can't hit a target you cannot see, | | | | instantaneous increase in their business. |
| and you cannot see a target you do not have." | | | | So why don't more small business people do this? |
| That's why small business owners must understand | | | | Why don't more people apply the secret selling |
| and apply one killer selling secret that I and my fellow | | | | weapon? After all, most entrepreneurs are smart and |
| seven-figure salespersons use to close sales and | | | | driven. They cover all the details except the |
| show customers why the services and products we | | | | strategies and tactics of power selling. Why? |
| have to offer them are smart investments. | | | | Well, I think it's because they are burdened with the |
| So what is the killer selling secret that can move | | | | million other things that compete for their attention. |
| minds and ignite action? | | | | And from experience, I also know that many have |
| I'll tell you. | | | | never been mentored or coached in the art of sales, |
| It's learning to "Pay For The Product Upfront." | | | | persuasion, or the power of personal influence. Does |
| Let me explain. | | | | that make them bad people? Of course not. Does |
| Every sales pitch you ever devise should immediately | | | | that make them less success in their entrepreneurial |
| reveal to the prospect why their investment in your | | | | endeavors? You bet. |
| product or service is, in effect, cost neutral. For | | | | That needs to change, and it needs to change now. |
| example, let's say you sell a product that costs | | | | Be great! |