Smarter Money

ou are looking into ways of making money on theBut isn't there a significant amount of risk involved in
Internet? - Aren't we all, and it seems very hard toearly investments in companies? Sure, risk is much
find the winning strategy. I have a recipe for you,higher than if you left the money on the bank, or on
Everyone trying to make money online is trying tothe stock exchange. But you are looking into a way
make something, with nothing. This will never workof making money, and to be able to make money
for obvious reasons if you can look at thingsyou have to risk certain money to be able to
objectively. You have to have something to be ablesucceed. Risk is somewhat similar to any business; will
to make something. Simple as that. If you inventedthey make it? Will the product sell? Will it boom?
the Ipod, great, you are a millionaire 100 times overWhat happens if it just sells and not booms?
(they just sold their 100 millionth copy).The ground rule is, how many ways is it possible for
If Ipod was created by a new company as their firstme to make money in this particular investment? Is it
product, who would make the most money on theall depending on one thing or do they have multiple
short term scale (less than 12 months)?income streams?
The venture capital companies or business angelsWhat about track record? They have none, the
that put up the core investment in the company tocompany is new, remember. It is all down to the
realize the product. Every company with a strongproduct and its market. Why is everyone talking
product must capitalize their company to get the firstabout track record anyway? It is of course risk
product on the market, and the VC companiesreducing to get in at a later stage, but reward ratio is
makes a ridicules amount of money on seed fundingthen lower. I like the risk, makes it fun, and sure, I
and startups because they are the source of fundswould not bet my house, only small money, less then
for the entrepreneurs with the product, the next$10 000 for me. If you cant afford to loose the
cool product. The next 100 million dollar product.investment, do not do it.
So, am I saying that you have to figure out the nextThink of the product, is the product a good idea? is
super cool product or service? No. I am saying youthe market good? If so, then it is just a matter of
should try to get in on the VC level with youryour own financial capacity. You have to have SOME
investments, since they have the largest leverage onmoney in order to make an investment. A few
the capital. If you buy a stock today, for $10 athousand dollars should do it. And yes, if you only
share, and if it went up to $12, it would be great, butmake one investment the first time, you have an
what if you bought the same stock for 30 cents andexciting period ahead, when the progress reports are
sold it for $12?coming in, since you are a shareholder you will get
Well, it is not easy to be a VC, since it requiresinformation updates regular.
access to a lot of money, money we first must earn.If it pays off good, if you can sell the shares for
But what if you got a chance to add a small$3-5 each and bought them for less than 50 cents,
investment to a pool that would do seed and startupplease save at least 50 % of the profit before
funding, and take the gigantic percentage increaseentering new deals. This is how you get rich over
from the stock on your money directly?time. There is no getting rich quick thing, it all takes a
Let's assume there is a company trying to get alot of time and a lot of sense. Do the math and do
funding of $3 000 000 for getting the product outnot get in heavy (with all your got), save the profit
there, and selling 49% of the company's equity forand get a less risky investment with some of the
30 cents a share, would you take the risk of a 3000profit and let some of the profit go to new equity
dollar investment to own shares in that company ifdeals in new companies with exciting products, on
the product and idea is good?the right market.
I would. And I did. On one particular investment II cannot recommend anything to you, but I can tell
went from an investment of $4000 and made theyou the truth, it is impossible to make something out
exit at the IPO (when everyone else was getting in)of nothing. And when it pays off, it is fun, you feel
I sold my shares for $2,5 each, and I bought themvery light, very energetic and the sunshine around
for 10 cents. Please count the percentage on that.you makes your day beautiful.
Yes, it is astronomical.If it doesn't pay off as planned, well you tried, and
But how did I dare risk $4000 for a product thatyou do have the shares, most companies will come
was only on the drawing table? It was easy for me,around so at least you get something back. And
knowing the power of Internet and the marketingthere are always new deals to consider. Do you
waves on the Internet, I saw an opportunity thatremember the sum Mr Donald Trump was owning 99
was so good it had problems to fail. Well, you see, ifbanks when he crashed? It was billions of dollars.
the product is good, it will sell, and by understandingWhere is he now? Oh yeah, he has a few billions in
the product everyone that can think for a minutenet worth again, and boy that man is a genius, or is
can take the right decision. Risk is higher but thehe? What did he do? He took risks, thats all what it
reward ratio is much higher if it works.comes down to, take the right amount of risks and
Did you know that over 30 different VC companiescapital at stake, to do the deals that pays off the
turned Skype down, they didn't believe in thehighest.
product. Skype had a very tough time getting theThere is no secret here, it is common sense, risk and
funds to develop the first versions. Skype was soldsome money at hand.
to Ebay for an astonishing $5 BILLION. What do youAre you up for it?
think the down turning VC's said afterwards?There is even an opportunity for you to get shares,
Skype is a hype, it will blow over. It is crazy howno money down, shares for free. Does that sound
much power the VC's do have since they areinteresting? But you have instead of money down,
controlling the funds, and they do know each otherwork to do as a reseller instead. Your time for free
so they talk to each other. The VC behind the Skypeshares.
funding, paid about $1M for 30 % of the Skype Corp,Astonishing.
and guess if they where happy when Ebay bought it.