Social Entrepreneurship Today!

Depending upon the way in which we choose toand public sectors.
view it, the strengths or weaknesses of the conceptIf the colonisation of the social and public sectors by
of social entrepreneurship lie in the fact that most ofthe language of business is accepted, the breakdown
its applications are in the form of a hybrid betweenof barriers between the sectors becomes normalised.
private, non-profit and public sectors. As described,However, the terms cited are in contrast to the
one such hybrid is found in non-profit organisationsdistinction between entrepreneurs who create social
with an entrepreneurial offshoot that generatesor artistic capital rather than financial capital, with
revenue for the organisation’s social objectives.social capital referring to that which is valuable to
With greater emphasis on the private, for-profitcommunities.
sector, a hybrid model is emerging wherebyOn the other hand, opposition could arise from the
businesses lend money and expertise to non-profits.close association of the term
Increasingly, this latter model is linked to public‘‘entrepreneur’’ with the creative
pressure for businesses to demonstrate a measureand destructive aspects of capitalism. Those who are
of social responsibility.concerned about the negative aspects of business
The most realistic and desirable way for any businesswill be resistant to the blurring of the boundaries
to be socially responsible is through what is calledbetween public, private and civil society suggested by
‘‘strategic philanthropy’’ - selectedsocial entrepreneurship with the potential for
giving in areas tied directly to the company’sincreased influence of business beyond the private
interests and in arenas that the company can justlysector. The non-profit sector has long been
claim to have knowledge and a direct stake. The useassociated with the creation and maintenance of a
of the term clearly suggests an indirect financialstrong civil society. Marketing of that sector then calls
return on the philanthropic investment. Indeed, thethat association into question with concerns for the
exercise of traditional philanthropy does not makeviability of an independent civil society.
good business sense as it does not provide a tangibleFurthermore, if business has the power to choose
return. In a more refined consideration of types ofwhich non-profits are to benefit materially through
philanthropy today, the notion of strategicsocially entrepreneurial partnerships, what happens to
philanthropy yet emphasises that highly motivatedthose that are not chosen and therefore are
and visionary business leaders can bring togethermarginalised?
networks of organizations in new communityA parallel can be drawn between the concept of
ventures.social entrepreneurship and that of sustainability
Like the term ‘‘strategicbecause sustainability is equally open to broad
philanthropy’’, ‘‘socialinterpretation. Like social entrepreneurship,
entrepreneurship’’ is an articulation, asustainability can favour either the social and
combination of two concepts that do not naturally fitenvironmental or the economic sectors, depending
together and yet which seeks acceptance asupon which model is adopted. Strong sustainability
common sense. It is the lack of a natural fit thatfavours the social and environmental over economic
renders the term open to resistance and challenge.development, upholding the social values of a truly
Challenges, implicit or explicit, range from differentcivil society based social entrepreneurialism.
interpretations of how the terms might justifiably beInterpretations are derived from the beliefs and
joined to denial that they should be used together atexperiences of individuals. Social entrepreneurs and
all.their work should ultimately be judged by the quality
Language is a key component in the shift towardsof the social outcomes, and that assessment should
rationalization of the concept of socialbe made independently of the private interests of
entrepreneurship. This is because discoursethose entrepreneurs.
acceptance precedes or runs in parallel with materialWith concepts and movements such as social
acceptance. Thus we see the emergence of termsentrepreneurship, environmental sustainability, and
that were previously restricted to the businesssocial responsibility, it is crucial that we pay close
sector, such as ‘‘social ventureattention to the persuasive uses of the terms as well
capital’’, ‘‘social return onas to their practical implication. All of them are
investment’’, ‘‘invest’’contested, value-laden labels that can be used to
rather than ‘‘donate’’,reference a wide variety of interests, motives,
‘‘revenue streams’’ andactivities and outcomes.
‘‘client groups’’ applied to the social