| Both Joint Venture (JV) and Strategic Partners are | | | | up a number of counselors. LinkedIn makes it easy to |
| good ways to expand your business. Good Joint | | | | exclude those results by adding the word "NOT" to |
| Venture and Strategic Partners will share the same | | | | your search. You can type in "self-help publishers" |
| target clients as you, but they will offer different | | | | NOT counselor. This will exclude all the counselors and |
| services. This is a simple and effective way to | | | | narrow your search even more. |
| expand your customer base into areas outside your | | | | Adding the word "OR" to the search will expand it. |
| current reach and build your business. | | | | The good thing is that it will expand, but will expand |
| How do you go about finding potential Joint Venture | | | | under your criteria. If you are looking for both |
| or Strategic Partnerships? The technology available on | | | | self-help publishers and self-help coaches, you can use |
| the Internet right now makes finding companies and | | | | the "OR" word in the search to include that extra |
| people to connect with a lot simpler. Your partners | | | | possibility. You can even type in "self-help publisher" |
| are going to benefit from connecting with you, just | | | | OR coaches NOT counselor. |
| like you benefit from connecting with them. It's a | | | | Specifically expand your search even more with the |
| win-win situation. Using a service like LinkedIn makes | | | | word "AND." If you are looking for independent |
| finding potential partners easy. Simply fill out the | | | | publishers you can add the "AND" phrase to your |
| search form and viola, here come potential | | | | search. LinkedIn lets you search a wide array of |
| partnerships. | | | | people, while keeping it specific enough not to waste |
| How do you go about using the search on LinkedIn | | | | time. For example: |
| to find potential JV partners? Don't let this | | | | "Self-help publisher" OR coach AND independent NOT |
| technology intimidate you. It is simple and effective. | | | | counselor will look for independent self-help publishers |
| To create a perfect search, simply log on to your | | | | and coaches who are not counselors. It may seem |
| LinkedIn account then click the down arrow next to | | | | confusing, but it is easy to learn. Once you get the |
| "People" and choose the "Advanced People Search." | | | | hang of it searching becomes fun. Soon you will be |
| This advanced searching technique will allow you to | | | | looking for people in your area and who share |
| narrow it down to locations, companies, industry, | | | | common interests. Your partnerships and client base |
| interests, schools, and even languages. This search | | | | will be expanding. |
| function makes it simple to target the people you are | | | | I work with a lot of clients who are always looking |
| looking for. | | | | for people to connect with. Feel free to send me an |
| This search function on LinkedIn is not too much | | | | invitation on LinkedIn so that you can share in my |
| different than your typical Internet browser. If you | | | | network and we can expand together. |
| use quotation marks around your phrase, it will search | | | | If your search is returning the desired results, make |
| for that exact phrase. So a writer looking for | | | | sure to save it. LinkedIn will even re-run the search |
| self-help publishers would type in "self-help publishers" | | | | and email you results. |
| in order to specifically target that area. | | | | This is a simple system to keep your marketing |
| Sometimes these searches will bring up a ton of | | | | consistent and worry free. Just take the time to set |
| results. A search for self-help publishers might bring | | | | it up correctly and it will be a breeze. |