The Green Gimmick - What a Difference a Decade Makes

Lately, as a retired or rather semi-retired consultantnever turn a profit and yet they are getting funded.
I've had the chance to read lots of business plans,This is problematic when a venture capital firm will
actually more than I care to. In fact, I've helpedinvest in something that may never actually turn a
re-write a few, yes, too many. One thing I've noticedprofit, so why are they doing it? Because there is
as of late is that so many of these start-upmoney flowing into the industry, much of it taxpayer
entrepreneurs work to add in a little bit of "green"subsidized research dollars and they want in on it and
into the scene; but why? Because, like alternativewill most likely take these companies public at the
energy, recycling, and environmental concerns; greentop of the market prior to the collapse.
is in.Curiously enough, even companies that have nothing
Now let me tell you some of my observations andto do with the green industry or alternative energy
why I am worried that we are busy building a greensector are finding ways to look green to attract top
bubble. Yes, that's right the next bubble to burst willtalent and solid investing partners. I think it's time to
be the alternative energy bubble that we are blowingput out a warning in advance of this fast growing
up. Many of the business plans I've been scouringgreen bubble, so everyone knows what they are
through do not have any relevant ROI (return ondoing before it bursts. History repeats; think on that.
investment), indeed, a good many of them may