| A joint venture allows two or more companies to | | | | on a certain date so you can have a big sales day |
| work together for a common goal. | | | | and completely dominate your industry. When you |
| When it boils down to it there are really only two | | | | hear of marketers releasing a product and |
| types of joint ventures. | | | | immediately selling 100K or 1 million or even more this |
| 1. Co-ownership - this is where you and your joint | | | | is what they are doing. They have convinced the top |
| venture partner are actually partners you build the | | | | marketers to all promote their web site on a certain |
| product, web site, marketing and other aspects | | | | date which builds up the hype and creates a buying |
| related to your company and jointly run. This is a | | | | frenzy. |
| powerful strategy but you have to be very careful | | | | I've had successes and failures with both of these |
| who you choose to work with or you will be | | | | joint ventures and I can tell you that they are both |
| miserable and not have success. However if you do | | | | incredibly useful. I will say that I have never done a |
| this right you could have one of the most successful | | | | "co-ownership" joint venture without doing a |
| companies in the world. Many companies that you | | | | "promotion only" joint venture at the same time. |
| know of today are the result of a joint venture | | | | Meaning that when I partner with a joint venture |
| between two or more people. | | | | partner and we create something from scratch we |
| 2. Promotion only - this is an incredibly common form | | | | also grab other marketers who's job is just to |
| of joint venture in the internet marketing arena. In | | | | promote us because we want to leverage them as |
| the promotion only joint venture you are landing | | | | much as possible so we can have even more |
| dozens perhaps even hundreds or joint venture | | | | success. |
| partners who will promote your product or website | | | | |