| "Chinese Candy": We know that the first outbreak | | | | financial tsunami, many international investment bank |
| of the U.S. financial crisis has on the world economy | | | | went bankrupt, closed down or been seriously |
| had a major impact, although the impact for the real | | | | weakened, and its investment in the Chinese market |
| economy is not so obvious, especially for the | | | | must also affected, candy companies in this |
| relatively closed domestic market, then we would like | | | | space-time context, would like to get them the |
| to ask yes, this financial economic fluctuations caused | | | | money is more difficult; Secondly, from the candy |
| by conduction to the time about how long the | | | | enterprises themselves, even if the period of |
| domestic, especially for some domestic industries, | | | | economic prosperity, there is no operating |
| such as the candy industry. listing on the implications. | | | | characteristics of the candy companies are not |
| By the U.S. sub-prime crisis affects the global financial | | | | subject to Venture Capital favor, and now this stage, |
| tsunami has engulfed the country's financial system | | | | but is a candy companies from different segments of |
| to those caused tremendous damage to the Wall | | | | product development to marketing-oriented business |
| Street financial giant Bear Stearns, Merrill Lynch, | | | | model and a series of soft and hard power test. |
| Lehman Brothers, AIG and so suffered a severe | | | | Third, the private financing, since the development of |
| blow, in which the United States Lin and Lehman | | | | China's market economy, private capital already has a |
| Brothers almost overnight, or be acquired or be | | | | considerable scale, so-called "possession of wealth |
| forced to file for bankruptcy protection. It should be | | | | among the people", these abundant private capital |
| noted that, though, this is spreading in the financial | | | | has a very sensitive and profitability, "smell" in the |
| tsunami, will be in U.S. dollars as a link to the world | | | | property market, the stock market boom, which |
| financial system to have much trauma, and now it is | | | | mass market, pushing up prices after the fast |
| difficult to gauge, however, at present we can see | | | | short-selling to flee, or to "usury" in the form of |
| that, this the crisis from falling house prices, to people | | | | financing to a number of blocked and normal |
| on the transfer of assets appears to be safe, the | | | | short-term credit for SMEs, be subjected, and to |
| real economy can not escape the catastrophe, and | | | | learn effective strength of SMEs until the company |
| its resulting impact of capital outflows, the market | | | | overwhelmed them with foreign similar to hedge |
| recession, liquidity crunch, currency devaluation and | | | | funds and other investment capital, together |
| other forms used by many emerging economies, The | | | | constitute the territory of China's underground hot |
| strong perception. | | | | money, its market economy or a benign operation of |
| If the trend of re-transmission of this crisis continues, | | | | the enterprises themselves, "hedging" effect |
| will also be bound to further aggravate the economic | | | | sufficient to cause discoloration while ago, its |
| turmoil in emerging market countries, I just can not | | | | knock-on effects on the manufacturing sector has |
| stay out of China, the scenery is fine? Indeed, so | | | | been the market Zhashe , the world's second star |
| far, China has not because of this global financial crisis | | | | enterprise in Zhejiang Asia leap Group's "usury" as |
| is greatly compromised. However, according to | | | | evidenced by the financing of the War, so candy |
| National Bureau of Statistics has just released by the | | | | companies the choice of private finance must be |
| national economic indicators show that the first three | | | | careful, and then no way out and do not rashly |
| quarters GDP9.9%, in the third quarter were down | | | | involved, because the , in the larger environment of |
| GDP9.0% increase in the single digits, or aroused the | | | | global recession, companies operating conditions of |
| vigilance of all walks of life. In particular, exports | | | | this on the worrying, you have to pay for private |
| decline, leading to China's export-oriented industries | | | | financing of what means high interest rates? |
| and the growth of enterprises are facing cash flow | | | | Fourth, bank loans, in theory, in the past was mainly |
| difficulties and pressures, did not warrant optimism, | | | | due to tight money market liquidity surplus caused by |
| tens of thousands of small and medium private | | | | an overheated economy, and now, under the impact |
| enterprises (mainly OEM-based exports and | | | | of the financial tsunami, the economy suddenly |
| labor-intensive enterprises) bankruptcy and liquidation, | | | | cooling operations, liquidity crunch, the central bank to |
| and barely survived some of the companies are also | | | | take positive monetary policy is to increase financial |
| underemployed, capital chain tight, companies | | | | security for SME development and reduce the |
| precarious fate. | | | | threshold for small business loans and burden are in |
| This article published in vPro | boraid | | | | | line with the current situation of the wise, but that |
| Needs to be emphasized is that I think that this crisis | | | | does not absolutely mean that candy business bank |
| will not fully transfer to China and caused the collapse | | | | loan financing will become easy easy. I think that the |
| of China's economic fundamentals, the short term, | | | | central bank's policy only applies to the surface there |
| this global financial tsunami, major impact on China | | | | is a positive guiding role in commercial bank lending fell |
| also in the trade. Although, China's stock market now | | | | the specific business hours, and now the operation of |
| is a bad, low broad market continues to shock, but | | | | banks has been fully market-oriented, and market |
| because of China's capital market is relatively a form | | | | discipline will only lend to those who requested their |
| of semi-closed operation, which in a short time by | | | | funds are readily available in sustainable development |
| the impact of international financial markets is also a | | | | potential and a considerable strength of enterprises. |
| relatively controllable range. So, for China's food | | | | Fifth, I would like to suggest that people who have |
| industry is concerned, most of the enterprises | | | | potential and strength, have their own unique |
| belonging to the traditional candy industry, small and | | | | competitive advantage in small and medium sized |
| medium enterprises, rather than technology sector, | | | | candy business, the best way to use the market to |
| does not belong to a new economic model types, | | | | solve their financing problems of the tsunami crisis in |
| little can be listed overseas, and its IPO will generally | | | | the financial markets, we do traditional market, On |
| choose the SME board, As a result, the domestic | | | | the one hand be able to stand firmer in a crisis, went |
| candy business listing, or to see whether the key to | | | | even further, on the other, but also for the financial |
| success in their main business operations and financial | | | | tsunami and the economic crisis, the rapid |
| position is healthy and stable is good, perhaps should | | | | development of business accumulating strength, I will |
| be the one goes, worry about a few happy few, | | | | be in this form of financing is defined as "channels of |
| specific cases of two types: of the main market to | | | | financing." All along, candy candy enterprises, |
| domestic-based candy company, not directly | | | | especially small and medium enterprises survive, rely |
| affected by the General Assembly, the impact of | | | | on traditional channels of distribution agent model, but |
| international financial tsunami, but its share price after | | | | in fact, the current market, the nature of the |
| the listing of the performance, of course, to a large | | | | ecological changes that have taken place, the |
| extent will be affected by the market environment, | | | | traditional model of distribution of agents is constantly |
| particularly the financial and capital market | | | | being joined, Direct chain operation model such as |
| environment , because institutional investors and large | | | | subversion, and more online shopping, direct |
| investors confidence in investing is always cold and | | | | marketing and other emerging e-commerce and the |
| heat according to the market arising from high and | | | | rise of direct marketing model. Candy companies not |
| low volatility; while the main export market is the | | | | only in the 34 below market intensive farming up |
| export of candy companies have been hit on the | | | | their traditional channels, but also to seize the |
| extremely serious, first of all to face cash flow drying | | | | opportunity to better the new market structure |
| up risks, the financial situation of embarrassment, | | | | under the support of eco-business channel for the |
| followed by a return to the domestic market nor the | | | | future development of the emerging model for the |
| advantages of favorable factors, lack of brand, lack | | | | 12 competition in the market laid out their own |
| of marketing, lack of real market sales team, lack of | | | | channel access, but also for the future market as a |
| funding chain security, etc., listed only tend to be a | | | | whole a good basis for consolidating the upgrade. |
| beautiful dream . | | | | One possible approach is to concentrate its resources |
| "Chinese Candy": At present, the domestic | | | | in product development to form its own |
| confectionery industry, mostly small and medium | | | | characteristics, it is best to create a new industry |
| enterprises, this event for the candy business | | | | segments candy category, and foster and create a |
| financing channels, the impact is mainly manifested | | | | finished product class brand; in marketing and sales |
| specifically in those areas? From the central bank's | | | | promotion of the system architecture, the outside |
| policy is to reduce the reserve rate the supply of | | | | the brain can integrate the best resources to help |
| capital to expand the market, does it mean that | | | | build out their own marketable channel model, for |
| candy companies to obtain financing from banks is | | | | example, in the channel level, and vigorously promote |
| easier than some time ago. | | | | the franchising business model, integrating a number |
| Right by small and medium enterprises predominantly | | | | of channel resources and their formation of a |
| Chinese candy, the journey of their development, | | | | strategic partnership to absorb the maximum extent |
| financing, access mainly in the following few: | | | | possible to join providers, their representative, piled |
| First, as mentioned, IPO listing and financing, the | | | | sand into the tower. This will not only be able to |
| specific impact will not go into. | | | | accumulate a considerable short-term funding to join, |
| Second, VC or PE risk financing, such financing, the | | | | but also a good way to strengthen its profitability, |
| reasons for the success of complex, from the big | | | | cash flow to ensure that funding problems will |
| environmental stresses, due to the impact of the | | | | naturally be solved. |