| "body"> | | | | no matter how attractive you try to make the joint |
| A joint venture is where one service business works | | | | venture for them, they may decline your offer. Or |
| in partnership with another so they can both benefit | | | | worse, take it on, but only promote it in a half |
| mutually from the other's clients. Joint Venture | | | | hearted manner. You need to be fussy too. You will |
| Marketing is one of the most powerful, effective and | | | | be recommending this business to your clients, so |
| inexpensive ways you can use to fill your | | | | you need to make sure you're sending them |
| appointment book. | | | | somewhere you know they will be treated well. |
| Here's how it works: You want to build a bigger | | | | What will you offer? Each business produces a card |
| clientele so you look at what other businesses your | | | | or leaflet with a special offer or other incentive on it. |
| clients and potential clients go to. The best kind of | | | | For example a tanning salon can do a special 'Buy a |
| business to enter into a joint venture with, naturally, | | | | course of 6 sessions, get 2 sessions Free', a |
| is going to be one that complements your own | | | | hairdresser can offer half price colour on a certain |
| business. | | | | day when it's quieter, the beauty salon can offer a |
| For example, hairdressing clients often get their nails | | | | free skin analysis - you get the picture. |
| done professionally, have beauty treatments, visit a | | | | You can get really creative with this. In the past we |
| tanning salon, buy jewellery, get their groceries from | | | | have run very successful joint venture promotions |
| somewhere - and on and on. | | | | with a florist, a photographer, a make-up studio and |
| So why not do a joint promotion with one of these | | | | a financial planner. If I hear any salon professional |
| businesses? They have a clientele. You have a | | | | telling me they haven't got enough clients I always |
| clientele. It only makes sense that cross promoting to | | | | recommend this one. It's very inexpensive to do and |
| each other's businesses will build both client bases! | | | | the rewards are great. |
| Finding a joint venture partner I've always found the | | | | If your salon or spa is quiet at the moment, you are |
| best businesses to 'joint venture' with are businesses | | | | probably sitting there doing nothing. Instead use this |
| you know and you are comfortable with. Do you, | | | | quiet time as an opportunity to put a joint venture |
| your friends, your staff (or any of their friends) | | | | promotion together with another business. Do this |
| know anyone in these local businesses? | | | | one right and you'll be amazed at the results. Let me |
| Generally business owners are protective of their | | | | know how you get on! |
| clients, and if they don't know you or your business, | | | | |