| A business associate of mine is a direct response | | | | * Sensational |
| copywriter. | | | | * Improved |
| He regularly gets paid tens of thousands of dollars | | | | * Direct |
| for simple online and offline sales letters. | | | | * Better |
| His last sales letter (for a website promoting a course | | | | * Refundable |
| on Blogging) created over $230,000 of residual | | | | * Interesting |
| income in the first 3 weeks of it 'going live' | | | | * Challenge |
| Now I've told you that to say this: If you are an | | | | * Profits |
| Australian business owner seeking venture capital to | | | | * Profitable |
| expand your business, you should give serious | | | | * Informative |
| consideration towards hiring a copywriter to help you | | | | * Revealing |
| 'get your message across' | | | | * Practical |
| 7 Ways a Copywriter Can Help You Attract Venture | | | | * Selected |
| Capital | | | | * Instructive |
| 1. They Can Help Potential Investors Understand The | | | | * Valuable |
| Benefits of What You Have to Offer. There is an | | | | 5. A Good Copywriter Can Make Your Marketing |
| adage in marketing that says; Facts TELL but | | | | Easier and Much More Predictable. It's a fact that |
| benefits SELL. | | | | when a business has powerful, persuasive, |
| Another says; Features TELL but benefits SELL. | | | | benefits-focused, compelling sales copy and |
| Very few Australian business owners understand this. | | | | marketing materials, the actual business of 'doing |
| If you read the average business proposal, apart | | | | business' becomes significantly less stressful and a lot |
| from being as exciting as 'chloroform in print' they are | | | | more predictable. |
| generally 'feature-focused' rather than 'benefit' | | | | HINT: Investors love predictability - the more the |
| focused. | | | | better. |
| A good copywriter can help you to 'showcase' the | | | | 6. The Right Copywriter Can Boost Your Yellow |
| benefits of investing in your products and services. | | | | Pages and Trade Directory Response Rates. being |
| 2. They Can Make Your Website A Pleasure to Read. | | | | able to show a potential investor specific, |
| Far too many websites suffer from a disease that I | | | | take-it-to-the-bank results from your advertising |
| like to call 'way-too-boring-itus' | | | | dollars can go a long way towards encouraging them |
| Professional copywriters know how to hold your | | | | to invest in your business. |
| attention and compel people to stop, pay attention | | | | 7. Lead Generating Reports and Lead Conversion |
| and take action now! | | | | Tactics. The average business owner is actually quite |
| 3. Good Copywriters Can Make Lead Generation Up | | | | good at 'doing' what they do. Often that is one of |
| to 2,700% Easier. Try this simple experiment: Visit 30 | | | | the main reasons why they started their business's in |
| websites in virtually any given industry. Notice how | | | | the first place. They are just not that great when it |
| nine times out of ten they don't require any action | | | | comes to lead generation and lead conversion. That's |
| on your behalf. | | | | where the right copywriter can be worth his or her |
| The sites might look good but they don't actually ask | | | | weight in gold for your Australian business. |
| you to 'do' anything. | | | | For a start, let's consider your 'Lead Generating |
| Want to see a website that does? One that compels | | | | Report' (You DO have one don't you?) Having a |
| you to 'Do' something and leaves you in no doubts | | | | professionally-written LGR can make you feel as if |
| whatsoever what you need to do? take a quick look | | | | you own the goose that lays the golden egg. It can |
| at (make sure your speakers are turned on and | | | | 'position' you as the 'authority' in your industry, give |
| watch this brilliant example of spoken copy in action). | | | | you a constant stream of targeted, ready-to-buy |
| NOTE: Pay particular attention to the part where | | | | prospects and make lead generation an absolute |
| Amanda points to the 'Email Response Box' Notice | | | | breeze. |
| the amazing difference between this and the | | | | Choose the right copywriter and your sales scripts, |
| average site than has no MWO (Most Wanted | | | | business cards, brochures, adverts, postcards, |
| Outcome). | | | | posters, newsletters, radio, cinema and TV ads in |
| 4. Professional Copywriters Understand Why People | | | | fact virtually every single aspect of your business can |
| Invest. They speak in terms that move people both | | | | benefit from more effective, sales-enducing |
| emotionally and intellectually. Where as you might say | | | | communications. |
| your have a good business, a copywriter would use | | | | Bottom Line: venture capital investors want |
| words like: | | | | companies that have bullet-proof marketing systems |
| * Profitable | | | | in place. |
| * Remarkable | | | | Whilst hiring a copywriter definitely isn't a universal |
| * Unparalleled | | | | 'cure-all' or 'magic-bullet' when it comes to attracting |
| * Tested | | | | serious venture capital investment, it definitely is an |
| * Proven | | | | overlooked and often ignored aspect of helping a |
| * Reliable | | | | business prepare for investment. |