| Something all entrepreneurs understand is that their | | | | and it doesn't matter what part of the economic |
| job is to manufacture profits. To many this worthy | | | | cycle we are currently in, boom or bust, the demand |
| goal is the entirety of their responsibility. Of course, | | | | for new fresh and innovative ideas is always present. |
| to do this every professional understands that profits | | | | Even more so in a downturn because that is when |
| come directly from devising solutions to peoples | | | | new things are created, because in a hot market the |
| problems in the form of a product or service placed | | | | mature products and successful company's dominate |
| in an appropriate market. | | | | and there is less room for innovation than in a |
| The subject of securing venture investment from | | | | downturn where investors are seeking and searching |
| private investors who look for a little higher risk but | | | | for new blood and fresh directions to get their |
| higher return opportunity is often highly | | | | investment business ticking over again. |
| misunderstood. An entrepreneur is essentially an ideas | | | | All you need is a good idea. From there you need to |
| wo/man and they essentially make money pitching | | | | do a feasibility study to generate the convincing |
| ideas and making presentations to people with | | | | feedback from the potential market and also credible |
| money to invest in these ideas. An entrepreneur will | | | | statistics from reputable organizations that support |
| typically not invest in the project themselves and | | | | and back your assumptions about your potential |
| often never even join the appointed management of | | | | market and hopefuly these together paint a |
| the project. They do however invest in the | | | | confident picture about your product or service that |
| presentation of the pitch. | | | | will allow you to sell your project. |
| Selling a good idea is an industry all in its own right | | | | |