| Venture investment is the most refined form of | | | | of the culture and the past history, they will want to |
| investment their is and there are lucrative reasons | | | | know what the likelihood is that if the project went |
| why investors become venture capitalists, but the | | | | ahead, would they be the ones that stay. |
| main reason is higher returns. A venture investment is | | | | The other things a venture capitalist will look at |
| more difficult to assess correctly and therefore | | | | closely is the market itself. The size of the potential |
| requires advanced skills. Essentially venture | | | | market and the future size, is the market growing or |
| investment comes with two main risks. Market Risk | | | | contracting, because most investors are trend |
| and Management team risk. | | | | followers. They know deep down that all things |
| Venture capitalists spend a good deal of time looking | | | | happen in a succession of events called a trend and |
| at the management team of any new start up and | | | | they do not want to be riding a diminishing trend. |
| typically want to know their experience and previous | | | | If you seek private investment you will need to |
| track record. If you are seeking venture capital, you | | | | provide a good and professional presentation which is |
| may need to supply a management team to be | | | | backed up by credible statistics and delivered with |
| reviewed unless you are the sole operator, which | | | | showmanship and confidence. Securing seed capital is |
| often seems unprofessional and not a good idea. The | | | | not that hard because there are so many wishing for |
| venture investor also takes into account, if they do | | | | a higher return, but if you have not done your |
| like your management team and associates in terms | | | | homework your chances are zero. |