| Let's look at two possible scenarios for working with | | | | rather than dedicating the entire solo email to your |
| a joint venture partner, when they're going to email | | | | offer, what they'll do instead is let you write two or |
| their list to promote your product. | | | | three lines and put it in a P.S. at the bottom of the |
| Solo Email | | | | solo email. |
| A solo email is when the entire email of your joint | | | | That way when they mail a primary promotion to |
| venture partner is dedicated to promoting just your | | | | their list, your offer is in there too, but it's just a |
| offer. The entire offer is one email. That's a solo | | | | post script, so it won't take the eyeballs from the |
| email. | | | | offer. With email it's not the same as the written |
| Let's say we have a product. We come to you as | | | | word with direct mail where people go to the P.S. |
| our joint venture partner and say, "Will you email this | | | | first. With email people read from top to bottom, so |
| offer to your list?" You say yes, and you have an | | | | the P.S. is the last thing they read. It won't affect the |
| affiliate link in there to make commissions when your | | | | solo email promotion they're sending. |
| list members purchase the product. The promotion or | | | | Great way to JV |
| recommendation is the entire content on your email. | | | | This is also a great way for your JV partner to test |
| That's called a solo email. | | | | your offer and see how well it does. If it does really |
| P.S. Email | | | | well for them, they're more likely to be willing to do a |
| When you're working with a joint venture partner | | | | solo email promotion for you. |
| with a big list and who is very selective about using | | | | That's the difference between a solo email and a P.S. |
| solo emails, you may have better luck suggesting a | | | | email. A P.S. is a couple lines that don't take up the |
| P.S. email for your promotion. | | | | entire solo email and it's a lot less resistance on the |
| Your joint venture partner with the big list may say, | | | | part of a partner with a big list. That's critically |
| "What's an email P.S.?" | | | | important and it's a great first step to a profitable |
| You explain that P.S. stands for post script, and | | | | relationship. |