| Going public can make or break a company. As long | | | | into shares to distribute to seed capital investors and |
| as you are prepared it can be the biggest blessing | | | | stay within the SEC Regulation D requirements. |
| ever bestowed on your company. Understanding the | | | | Fourth you're ready to file your S1 and get into the |
| process can help you decide if this is a direction you'd | | | | comments stage. Be prepared to answer questions |
| like to take. Here is the process: | | | | and be patient. The SE needs to understand your |
| First you'll need corporate structuring to create a | | | | business enough to approve it. Some of their |
| business model that is conducive to raising capital and | | | | comments are pretty strange but it is what it is. |
| increasing investor confidence so you'll need to take | | | | Your best bet is to have a good securities attorney |
| a long hard look at your 'C' level executives and their | | | | file for you. |
| educational and professional pedigree and track | | | | Fifth you need your third party audit. This can be a |
| record, your board of directors capabilities and abilities | | | | large financial undertaking if your books are a mess |
| to contribute with capital connections and strategic | | | | and a good auditor can be in and out in around a |
| alliances. | | | | month. |
| Second you'll need to write a business plan that take | | | | Sixth after the SEC approval you'll have your market |
| into consideration a strong business model, financial | | | | maker file your 15c211 with FINRA to get your |
| projections that will stand up to the scrutiny of your | | | | approval and stock symbol. |
| SEC auditor and investors who have their | | | | Lastly, you'll need a strong post public investor |
| investments audited by legal counsel and accountants | | | | relations strategy to induce investment and calm |
| while simultaneously painting a picture of a solid and | | | | down those who want to sell their stock. A good IR |
| viable, and yes, recession proof business model. | | | | strategy will also bring into account massive amounts |
| Third you will need a PPM to break your company up | | | | of traditional and viral publicity. |