| pend months creating a product, designing a website, | | | | affiliates will not use high pressure tactics on their |
| and having copy written and tested. You spend | | | | subscribers. For affiliates like that, tools such as |
| countless hours schmoozing joint venture partners. | | | | rebrandable ebooks (that actually teach something) |
| Then your launch day comes, you "push the button" | | | | which sell your product as a solution to problems |
| and... | | | | mentioned in the ebook, work MUCH better. Use |
| The silence from lack of orders is deafening. | | | | rebrander software such as Viral Document Toolkit |
| What went wrong? | | | | to allow your affiliate to rebrand links, and even text |
| Where are all those customers that you knew your | | | | in these ebooks. |
| 300 joint venture partners would send you? | | | | 4) Your Timing Is Incredibly Poor |
| Chances are, 95% of those joint ventures partners | | | | If you are in a niche where there are hundreds of |
| didn't promote, or didn't promote to the extent that | | | | new product launches each month, such as Internet |
| you anticipated. | | | | marketing, then your timing is critical! |
| Let's look briefly at why the sad sequence of events | | | | If your launch coincides with another MAJOR big |
| described above happens all too often. Here are four | | | | ticket launch, your launch may simply be drowned out |
| common reasons: | | | | by all of the "noise" made by those promoting the |
| 1) Your JV Partners Promised To Promote Too Many | | | | other product. Your list members may be bombarded |
| Products | | | | by some much email for the other product that they |
| If you are approaching all of the biggest players in | | | | don't even SEE yours. |
| your niche, and if there are a lot of product launches | | | | To avoid this, you need to consult launch calendars, |
| happening in your niche, your JV partners may have | | | | such as the one available through The International |
| simply over-promised. | | | | Association of Joint Venture Brokers. Savvy product |
| It's not uncommon for may super-affiliates to be | | | | owners make sure that THEIR product launches, |
| approached with joint venture offers dozens of | | | | events, and even free giveaways are in this |
| times per week. Some are so bombarded with | | | | database. |
| repeated request from the same people that they | | | | Those planning product launches who don't want BIG |
| often find it easier to give a "tentative yes." | | | | disappointments consult this database to see what |
| The problem is that if it's your launch, you may not | | | | else is planned for the days, or weeks that they plan |
| know that it's a tentative yes. | | | | to do their launch. |
| The way to avoid this problem is to ask for a | | | | Consulting a database such as one provided by |
| definite commitment. Just be frank and ask your joint | | | | IAJVB also uncovers another opportunity. When you |
| venture partners "if you can depend upon them?" | | | | see other launches in your niche, you are also looking |
| Another way to avoid this problem is to seek joint | | | | at events where you can piggy-back or dove-tail |
| venture partners that aren't bombarded with | | | | your launches. |
| constant joint venture requests. There are many | | | | Instead of competing head-to-head with product |
| times more less-visible potential joint venture partners | | | | launches in your niche, why not contact some of the |
| who have very responsive lists, than there are | | | | other product owners and propose working together. |
| overwhelmed "super affiliates." | | | | Use their product as a backend to your product and |
| A good place to have some of these potential joint | | | | ask them to do the same. Maybe ask them to offer |
| venture partners actually FIND YOU is The | | | | your product to their exit traffic that doesn't |
| International Association of Joint Venture Brokers. | | | | convert. |
| Just get your projects and launches into their | | | | There are dozens of ways that you can work WITH |
| database, and JV partners in your niche will find you! | | | | others in your niche when you know what they have |
| 2) Your Sign-up Process Is Too Convoluted | | | | planned, and you'll get much better results. |
| It's unbelievable how complex many people make the | | | | Another major thing that you'll accomplish is that you'll |
| process of just registering as a joint venture partner | | | | get more affiliate who actually promote your product. |
| and getting an affiliate link. | | | | That's because you won't be forcing affiliates to |
| Don't make your potential joint venture partners | | | | choose between competing launches... instead you |
| register at three different places JUST so that they | | | | can coordinate for them to promote both launches... |
| can help you with your launch. If you do... they'll say | | | | sometimes even with one email :-) |
| yes initially, but drop out when they see how many | | | | You put far too much blood, sweat, and tears into |
| hurdles they have to jump. | | | | your product launch to allow it to hit a brick wall. Go |
| 3) You Don't Provide The Right Tools | | | | back and read the common reason that joint venture |
| Most successful affiliate marketers have favorite | | | | partners DON'T promote launches... even after |
| tools that they prefer using. For some it's videos, for | | | | they've indicated that they will. Eliminate as many of |
| others it's rebrandable ebooks, for others it’s | | | | those reasons from your product launch sequence as |
| articles that they can change the urls in, and for | | | | possible. |
| others it's pay-per-clicks. | | | | Doing a successful product launch with dozens, or |
| You absolutely must provide the tools that your | | | | even hundreds, of joint venture partners is not |
| affiliates prefer using. Don't expect them to change | | | | rocket science. However, like any "science" it does |
| how they market to conform to your launch plans. | | | | involve careful observation of what is actually |
| They usually know from experience what works | | | | happening, and responding appropriately. Now you |
| best with their customers. | | | | know how to respond to the reasons joint venture |
| You also need to provide some tools that allow a | | | | partners often don't promote. |
| "soft sell" rather than high pressure tactics. Some | | | | |