| Even been backed by equal rights and privileges, | | | | services or IT sector. |
| women entrepreneurs lack in proper business | | | | The following are some of the features of the |
| strategy. And this is not a statement made by any | | | | Entrepreneurial Winning Women program: - |
| anti-feminist group. Rather this was the core of the | | | | * This program will help the women entrepreneurs to |
| latest report published by Key4Women/ Forbes | | | | find potential partners, suppliers, strategic alliances |
| Insights. According to their research "Strategies for | | | | and customers. In addition, it will assist in finding |
| Recovery: Woman-Owned Small Businesses Put the | | | | prospective sources of private capital. |
| Customer First", around 60 percent of the women | | | | * It will provide one-on-one support and guidance to |
| entrepreneurs are improving their customer services | | | | the women business owners. |
| so as to recover from the recession. Amongst them, | | | | *You can expand your knowledge with the help of |
| only 18% follow a formal customer-service strategy | | | | this program. Entrepreneurial Winning Women |
| and another 55 percent deal with such problems on a | | | | program offers latest information, executive |
| case-by-case basis. | | | | dialogues on business strategies, research and |
| Some more surprising stats included in this report | | | | information about best practices that are tailored to |
| proved that around 49 percent of the female | | | | high-growth companies. |
| business owners never tracked the purchasing | | | | *The women entrepreneurs can strengthen their |
| activities of their customers, whereas 77 percent | | | | business skills and executive leadership through this |
| never offered any kind of reward programs for their | | | | program. Apart from that, it will help in identifying |
| customers. It has been further observed that just 28 | | | | opportunities for growth. |
| percent of the total women entrepreneurs send | | | | *Through this program, you can meet seasoned |
| e-newsletters to their customers on a regular basis | | | | entrepreneurs, renowned business mentors and |
| and 16% of them maintain a company blog. | | | | coaches, and senior advisors to scale your companies. |
| Moreover, around 61 percent of the women | | | | Ernst & Young presented this program for the third |
| entrepreneurs surveyed confirmed that they do not | | | | year and are offering more customized support to |
| use social media for their customer service purposes. | | | | the women folks. Apart from finding opportunities, |
| Worse yet, 25% don't have a company website. | | | | the women business owners can share their best |
| Considering the above mentioned statistics, it can be | | | | practices and success stories through this platform. |
| said that women entrepreneurs really need help and | | | | This program offers targeted support so that the |
| proper guidance to build their business strategies. And | | | | female business owners can overcome their unique |
| the global consulting corporation Ernst & Young came | | | | challenges of lack of opportunity as well as their |
| up with a solution called Entrepreneurial Winning | | | | other personal issues. This program will also cater the |
| Women program to meet the requirements of the | | | | unemployment problem of the country. It has been |
| women-owned businesses. This program enables the | | | | observed that the rate of women start businesses is |
| women entrepreneurs be a part of the group of | | | | twice than those started by men in United States. So |
| high-growth companies and best entrepreneurs of | | | | if all these businesses sustain or are started with |
| the country. If business strategy is planned logically | | | | same amount of capital as men, these women |
| and intelligently, a female entrepreneur can be leader | | | | owned businesses will add millions of jobs within a |
| in any sector whether it is event management | | | | span of 5 years. |